Mud Hole Wholesale set for splash at ICAST 2022

Last year, Mud Hole Custom Tackle relaunched its Wholesale Program at ICAST 2021, introducing a new volume-based discount pricing structure, an experienced wholesale management team and a revitalised focus on customer relationships and partnership.

A year into the newly minted program, serving a wide array of business customers (from small custom builders to large OEMs), the feedback has been extremely positive, as evidenced by the growing number of thriving wholesale accounts.

Under the leadership of Stuart Crawford (pictured< director of wholesale and B2B sales, the Mud Hole program continues to pursue its mission of providing the industry’s widest array of products, greatest partner value, and unmatched personal service.

Whether through daily phone conversations, face-to-face site visits, monthly newsletter content, or even posts on the Mud Hole Wholesale Facebook page, the wholesale team is always available and ready to help! 

Stuart and the team also focus on innovative ways to bring business opportunities to wholesale partners. With an even larger booth presence this year, the team is excited to launch a new line of private label fishing rods at ICAST 2022.

This new offering provides wholesalers and tackle shops the opportunity to carry their own line of high-quality fishing rods. Available in seven different models (four spinning and three casting) and utilising top performing blanks and components, the private label rod program provides for easy entry, with a minimum order quantity of only 12 units (in any combination of available models).

 Make sure to visit Stuart and the Mud Hole Team at booth 4841 to learn all about the Mud Hole Wholesale Program and to check out the new private label rod models!