News

Far Bank Enterprises, the parent company of major brands including Sage, RIO Products, Redington and Fly Water Travel, has appointed outdoor industry expert Mike Moore as its Chief Revenue Officer.

It is hoped the leadership expansion will ensure the company sustains and builds upon recent successes in a rapidly evolving fly fishing industry. 

 Mike’s industry expertise combined with his passion for both fly fishing and the specialty fly shop brings elevated sales leadership that will accentuate Far Bank’s focus on the growth and strength of its relationships with wholesale partners.

Mike’s experience as a CRO at major brands in the outdoor/fly fishing industries provides the leadership required to better integrate its brands and help inspire a new generation of anglers to connect with the sport through the community of specialty dealers.

Far Bank CEO Kris Klein explained: “We are thrilled to be adding someone of Mike’s calibre to our executive team at Far Bank. Mike has a keen understanding of the complexity of our business and the market, and has a track record of sales leadership that has delivered category growth and brand prominence.

“As a passionate angler, he speaks for the consumer as it comes to the quality of our products and the pure joy of purchasing at our best retail partners.”

Mike said: “Far Bank includes some of the most iconic brands in fly fishing’s storied history and the opportunity to join the team as we focus on sustainable growth and the strength of our wholesale partners has me as excited as I’ve been in a long time. I’ve been a dedicated user of Far Bank products for 30 years and joining the team is a professional dream come true.”

Mike’s long history in sales leadership in the outdoor industry includes key roles at CamelBak, Thule and, most recently, Simms.

farbank.com