LIVETARGET showcases the real deal

LIVETARGET is used to winning awards for its innovative and realistic lures – and two of its latest ones are in the running for the EFFTEX Digital New Product Showcase honours.



Leveraging a battle-tested research and development process that yields species-specific profiles, anatomical details, and impeccable colour patterns – and now incredibly realistic motions and actions – the master lurecrafters at LIVETARGET have taken topwater frog lures to the next level.

Tapping directly into the DNA of surface predators, the new LIVETARGET ULTIMATE FROG is the first – and only – frog lure that both looks AND acts alive!

Two models cover a wide range of topwater angling situations. A familiar Popper model features a curved, transparent popping face beneath the line tie, generating an attention-grabbing bubble pop – perfect for conditions that demand commotion.

Select the Finesse model, with its silent and stealthy swimming action for a compelling presentation when fishing adjacent to or away from cover.

Both feature a well-positioned Mustad UltraPoint single hook that delivers unmatched hooking percentages in the near-surface angling environment.

Each LIVETARGET ULTIMATE FROG comes with a replaceable set of legs to ensure lure longevity.

They are available in 50mm and 63mm sizes with an array of eight biomimetic colours – Green/Yellow, Emerald/Brown, Tan/Brown, Brown/Black, Black/Black, Fluoro Green/Yellow, Emerald/Red, and Albino/White.


                                                         LIVE SHRIMP

LIVETARGET’s LIVE SHRIMP is looking to add more honours to its names after being named ICAST 2022 Best Saltwater Hard Lure this summer.

Inshore waters are a dangerous place to be a shrimp. LIVETARGET now reveals the LIVE SHRIMP: The first shrimp imitation that both looks AND acts alive.

Perfectly mimicking a vulnerable, exposed shrimp falling toward the bottom – and then scurrying for safety once it gets there – the LIVE SHRIMP features a unique swing weight system that ensures a horizontal profile as the shrimp falls through the water column or crawls across the bottom.

This ensures that the LIVE SHRIMP is slightly off-balance, creating a lifelike wobble as the lure descends or is retrieved. Interchangeable swing weights allow anglers to fine-tune its rate of descent through the water.

An ABS plastic body stands up to the abuse dished out by rocks, shell beds, mangrove roots, and angry inshore predators, while buoyant, high-action TPE legs provide nervous fluttering action during all phases of the retrieve.

Equipped with a low-frequency knocker to beckon fish from far away, the LIVE SHRIMP is armed with a stout Mustad hook that converts bites into fish in the cooler.

The LIVETARGET LIVE SHRIMP is available in 76mm and 95mm sizes, each in eight biomimetic colours that will fool the oldest, wariest fish.

Check out these realistic lures HERE

To pre-order, CLICK HERE