News

With the establishment of its sales and distribution centre in Halmstad, Sweden as a permanent presence in Europe, Foundation Outdoor Group has added industry veteran Martin Bergman to its team of seasoned sales and business solutions experts.

As Foundation’s Northern Europe sales executive, Martin’s primary role will be the growth of sales and distribution efforts across Scandinavia, Germany, Poland, Austria, the United Kingdom and beyond.

Gary Benney, vice-president of operations for Europe, said: “Not only does Martin have a deep passion for fish, fishing and fishing tackle products, he excels in product design and business development, which are integral to Foundation’s strategy to reach and support the OEM outdoor industry across Europe.”

Martin, his wife, and daughter already reside in Sweden, where he will operate out of the recently established Halmstad headquarters.

He began his fishing industry career during school and has gained 15 years’ professional experience in the trade since.

An avid angler in both fresh and saltwater fisheries, Martin has competed at the tournament level, including in the Swedish Sportfishing Masters.

Brook Oliva, Foundation’s president and COO, added: “Martin brings a tremendous level of experience and professionalism to our European expansion plans.

“Adding key personnel that can support our customers and drive growth with manufacturers and OEMs is vital to our development strategy. We’re excited to have someone of Martin’s calibre join the Foundation team.”

With offices in Oviedo, Florida, Weihai, China, and Halmstad, Sweden, Foundation Outdoor Group is well positioned to serve major international rod manufacturer, regional OEM rod designers and local tackle providers.

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