In one of the biggest acquisitions in the tackle trade’s history, Pure Fishing Inc., the world’s largest fishing tackle company, today announced the purchase of Svendsen Sport, a leading supplier of tackle in Europe and owner of leading brands including Savage Gear, Prologic, MadCat, WaterWolf, and DAM.
Companies involved in sportfishing in Denmark have come together to found a national trade association to boost the industry.
The Danish Angling Association includes founding members representing tackle manufacturers, wholesalers, tackle shops, fishing guides, tourism, NGOs and boat and put and take operators.
Tackle Trade World’s recent visit to Denmark allowed us to catch up with some of the industry’s key players.
One of the highlights was visiting Svendsen Sport’s stunning new showroom. The company’s Director of Product, Purchasing and Marketing, Thomas Sanotra, explained all about it to TTW editor John Hunter.
Tackle and clothing giant Orvis has made a strategic decision to refocus its UK business on fly fishing and is closing all but one of its outlets there and its main office.
Only the store near its famous southern England chalkstream beats in Stockbridge will remain; the rest including its flagship London premises are shutting.
Shimano Europe and various Rapala VMC Group companies are terminating their exclusive distribution agreements in some European countries from February 7th.
US-based wader and apparel manufacturer Simms Fishing Products looks set to follow its record-setting 2021 with major growth for the coming year.
Alongside a solidified strategic plan designed for exponential growth in 2022 and beyond, it will also be unveiling its spring 2022 product collection.
Industry veteran John Acosta is bringing his 20-plus years of experience outdoors and fishing trades to US-based sunglasses manufacturer Costa.
John will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.
Award-winning Scandinavian tackle company Westin has appointed Thom Hunt as its agent for England and Wales.
Thom is a well-known face within the UK fishing scene and has been a long-time user of Westin gear, catching, many big fish using the Danish brand’s lures and wining countless competitions.
Tackle Trade World travelled to Denmark to meet up with Westin CEO Thomas Petersen Eldor to find out how 2021 treated it and about the firm‘s plans for 2022 and beyond.
