News

The American Sportfishing Association’s conservation and research initiative, FishAmerica Foundation, is joining forces with Hobie Eyewear’s Hull Float sunglasses.

Hobie Eyewear’s commitment to creating sustainable products from upcycled materials align perfectly with FishAmerica Foundation’s goals and objectives so the partnership is a natural fit.
The Hull Float sunglasses are designed for eco-conscious anglers and water adventurers who value sustainability, performance, and durability. A portion of the proceeds from all sales will go to the foundation to support conservation projects across the country.
ASA vice-president of communications, Mary Beth Long, said: “The FishAmerica Foundation, powered by the American Sportfishing Association, is excited to partner with Hobie Eyewear in supporting their new Hull Float sunglasses.

“Made of upcycled kayak plastic, this new line of eyewear aligns perfectly with FishAmerica’s conservation-focused mission.”
The glasses are crafted with frames made from 100 per cent upcycled scrap plastic, a byproduct of the Hobie Kayak product process.

Unlike traditional recycled materials, broken down into raw components, upcycled materials repurpose discarded resources directly into new products. This innovative approach minimises waste while maximising functionality.

The bio-based polarised lenses incorporate castor oil-derived materials, further reducing environmental impact.
Mary Beth added: “As we move forward with a renewed focus on FishAmerica Foundation, we are excited about future possibilities to partner with other industry members. Working with Hobie Eyewear has been a wonderful experience and we look forward to offering new opportunities to expand our reach in support of conservation, research, and retention.”

fishamerica.org