The purchase of marine-based ‘internet of things’ business Siren Marine by Yamaha would allow the industry giant to offer a fully connected experience with its watercraft.
Yamaha Motor Corporation USA’s marine subsidiary intended to purchase Siren Marine by the end of 2021, following a minority investment in it last March.
The European Fishing Tackle Trade Exhibition, EFTTEX, is returning in 2022 and will be staged at the HungExpo Congress & Exhibition Centre in Budapest, Hungary, from September 14th to 16th.
Danish company Fairpoint Outdoors has launched specialist apps for its Westin and Kinetic brands, designed to make it quick and easy for retailers to place orders.
| Dec 02, 2021 | First Published: Dec 03, 2021 | 0 comments
The Association of Fish & Wildlife Agencies has been a strong but quiet force throughout the history of the US conservation movement and has emerged as a major voice for fish and wildlife interests today, explains Ron Regan and Patricia Allen.
Serbian manufacturer Ribche Lures is offering to help retailers with their supply issues thanks to its European-based production and an enhanced catalogue of products.
Now, more than ever, retailers are important to suppliers, which is why– as soon as restrictions allowed – Polish brand Mikado gathered together some of its key dealers to give them hands-on experience of its product range for 2022.
Quality, craftsmanship, and passion – the very ideals that represent the foundational building blocks of Simms’ DNA. Built by highly skilled craftspeople with a penchant for fishing, Simms’ Montana-made waders have earned icon status.
Organising fishing tackle is a joy for most but, very often, you are limited to plastic boxes or wallets to keep all your gear safe and sound yet readily to hand. Savage Gear has now introduced a series of EVA luggage, which it says will completely transform the way fishing tackle is organised, especially when it comes to big baits.