Fishing show puts on Under Armour
Under Armour, the global apparel brand which has been pushing into the fishing market in recent years, has joined forces with leading fishing show BlacktipH.
The multi-year collaboration brings together Under Armour’s innovative product engine and athlete roster with the experience, reach and influence of BlacktipH in the angling and outdoor community.
Traveling the globe, the Jorgenson brothers – Jack and Jake – ensure BlacktipH captures the thrill of the sport alongside celebrities and athletes, delivering action-packed content to a dedicated audience.
The partnership with Under Armour and BlacktipH will not only showcase the latest UA gear but allow Josh and Jake to provide insightful design input, fostering an authentic connection between Under Armour and outdoor sport adventurists.
Together, the Jorgensen brothers and Under Armour will launch an innovative new line of products, debuting in 2026. This collaboration reflects their shared commitment to excellence in outdoor performance, ensuring that every adventurer is equipped with the performance-driven gear required to conquer their next challenge.
Sean Eggert, senior vice-president of sports marketing at Under Armour said: “ Our partnership opens the door to connect on a deeper level with the next generation of dedicated anglers and outdoor adventurers. “We’re committed to pushing the limits of innovation with products that empower anglers to elevate their game, and we invite you to follow all the future BlacktipH adventures.”
Josh added: “We’re excited to join forces with Under Armour. Their passion for making great product and telling great stories matches ours, and the Under Armour athletes that will join our fishing adventures will be a big hit with our audience.”
Both BlacktipH and Under Armour share a belief that outdoor activities are best enjoyed in ways that protect our planet and the show is centred around conservation and promotes catch and release.
To support public education, BlacktipH also provides licensed content to some of the biggest wildlife documentaries, including BBC’s Blue Planet, National Geographic’s Hostile Planet, Discovery Channel’s Shark Week and many more.
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