News

Private investment firm Elvisridge Capital LLC has officially acquired foam fishing product manufacturer Luna Sea, adding it to an expanding range of brands.

Founded in 2002, Luna Sea is known for its signature Cush-it rod protectors and high-performance tackle solutions designed to enhance comfort, efficiency and overall fishing performance.

It joins an established portfolio of fishing brands, including Blackfin Rods, FINS Fishing and Glacier Outdoor, further strengthening its position as a leader in the tackle trade.

Operations will be based at the Blackfin Rods facility in Hobe Sound, Florida, with opportunities for growth through collaboration, innovation and expanded market reach.

Bill Bolton, operating partner at Elvisridge Capital, said: “By leveraging shared expertise in product development, manufacturing, and distribution, we aim to drive continued success for Luna Sea under the Elvisridge Capital umbrella.”

Luna Sea LLC was founded by Mick Saunders, an avid fisherman, who has developed several creative solutions to problems he and other anglers have experienced over the years.

Its range of products is said to have brought anglers peace of mind, comfort and more enjoyment to the sport, thanks to their quality, reliability and durability.

www.lunaseasports.com