Rapala VMC lures Pete for regional role
Pete Przepiora has joined Rapala VMC as its regional sales manager focusing on the Eastern United States as well as Texas, Arkansas, Louisiana and Oklahoma.
In this role, Pete will work with Rapala VMC’s retail partners and distributors to market all of its brands sold in the USA, including Rapala lures, knives, apparel and accessories Storm, Blue Fox, Luhr-Jensen and Williamson lures, StrikeMaster ice fishing augers and apparel, VMC hooks and terminal tackle, Sufix fishing line and leaders, CrushCity soft baits and 13 Fishing rods and reels.
He will work with rep groups serving the needs of customers who sell both freshwater and saltwater fishing products.
Travis Tuma, vice-president of sales, said: “Pete brings a deep, grassroots understanding of what customers want and expect from manufacturers. “Pete’s experience, knowledge, and passion for the fishing industry fits perfectly into the Rapala culture.
“With the recent addition of 13 Fishing and CrushCity, we’re looking forward to continued growth of our strong portfolio of brands with Pete’s expertise, especially in the bass category. We’re very excited to have Pete become part of the Rapala family.”
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