PENN writes clean water commitment
Tackle brand PENN has written the next chapter in its ongoing dedication to conservation efforts by supporting Captains for Clean Water (CFCW), a grassroots non-profit group working to preserve aquatic ecosystems in Florida, USA.
The move underscores PENN’s commitment to supporting the captains and communities that depend on these waters for their livelihood and recreational activities.
By joining forces with CFCW, PENN aims to further engage with the angling community to promote clean water and encourage active participation in conservation efforts.
Leveraging its social network of over 700,000 anglers, PENN will strive to educate and communicate around CFCW projects in addition to promoting special fundraising activities that will be dedicated to supporting the tireless efforts of CFCW.
This initiative is especially focused on Florida’s unique ecosystem, which is vital not only to both local and national fishing interests, but also to the community at large.
Theis Gronemann, PENN’s marketing director, said: “PENN has always believed that the stewardship of our natural resources is not only important but essential to the future of fishing.
“Partnering with Captains for Clean Water enables us to concentrate our efforts on conserving waterways essential not only to the PENN Fleet captains but also to our community of anglers and the local communities, who are impacted by the overall health of marine life and ecosystems.”
The collaboration also sees PENN working alongside other key partners like the International Game Fish Association, Gray Fishtag Research, and the Coastal Conservation Association.
Chris Wittman, co-founder of Captains for Clean Water, added: “This collaboration represents a powerful alliance in our ongoing mission to protect and restore our vital waterways and fishing habitats.
“With PENN’s support and our shared dedication to clean waterways, we are confident that our partnership will significantly enhance engagement on critical conservation issues, fostering a broader understanding of the impact water quality has on the outdoor industry, our way of life and the importance of preserving our ability to pursue our passions on the water, for generations to come.”
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