BKK hooks director of marketing
Global hook brand BKK has welcomed Casey Yoern as its new director of marketing to help the brand continue to grow.
Established in 1856. BKK employs over 800 people today in factories and offices in the US, Japan and Shanghai and says this appointment will help it reach even more buyers.
Mike Sullivan BKK’s president of sales and marketing said: “With over a decade of experience in marketing, social media management and photography/videography, Casey brings a wealth of expertise that will be instrumental in driving our brand forward.”
Previously, Casey served as the marketing specialist/photographer
at Daiwa Corporation, where he spearheaded digital marketing campaigns, managed product launches, and oversaw catalogue creation for an extensive line up of over 2,000 SKUs.
His leadership in social media strategy helped grow the brand’s audience to over 500K followers, and his hands-on approach to content production ensured a strong, cohesive brand identity, explained Sully.
He added: “We are confident that Casey’s passion, creativity, and strategic mindset will help elevate BKK Tackle Innovation USA to new heights.”
Beyond his work at Daiwa, Casey has 15-plus years of social media management experience and over eight years of freelance photography and videography work, collaborating with brands across multiple industries.
- Log in or register to post comments
