News

The Recreational Boating & Fishing Foundation (RBFF) has announced JD Strong (above, left) as its senior director of industry engagement, as it seeks to keep people in the sport.

With 20 years of executive leadership experience, Strong will spearhead a new RBFF Board-driven charge to support the fishing and boating industries in reducing churn – an increasing concern for participation overall.

“JD is a welcome addition to the RBFF team where his impressive accomplishments, progressive initiatives and deep passion for fishing and boating will help us better understand and improve fishing and boating churn,” said RBFF president and CEO Dave Chanda.
JD added: “I’m excited to join the team at RBFF and eager to tackle the challenges we’re facing around churn.

“Increased participation supports critical aquatic conservation efforts and if we can stem the tide on lapsing anglers, we can ensure a healthy and thriving environment for fishing and boating.”

Prior to RBFF, JD served as the Director of the Oklahoma Department of Wildlife Conservation (ODWC), where he made significant improvements to the agency’s licensing system, developed strategic partnerships with country music star Blake Shelton and NBA star Paul George and formed important partnerships with Oklahoma fishing license retailers, Bass Pro Shops/Cabela’s, Academy Sports and Outdoors, OKC Latina, and more.

Dave Chanda continued: “RBFF’s Special Report on Fishing shows a large increase in the number of lost participants over the last several years. It’s a trend we can’t ignore, and we’re excited to have JD on board to help navigate this challenge.”
RBFF will soon release a research project that will help it better understand the psychology of churn.

Meanwhile, Kayla Hornbrook (above, right) has also joined the RBFF team as stakeholder marketing manager, bringing nine years of experience in strategic communications, marketing and design within the non-profit sector.

She has led strategic communications initiatives, brand management, sponsorships/fundraising, digital marketing campaigns, and direct service programs.

Kayla will work closely with Joanne Martonik to support stakeholder marketing programs and events such as RBFF’s First Catch Centers, State Marketing Workshop, industry events and more.

www.takemefishing.org

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