What’s hot at iceTackle event for international dealers?

With its iceTackle* trade event looming, UK manufacturer Leeda is calling out to the global market to get in contact to help with its 2020 push for a wider audience.

Within the UK, Leeda’s iceTackle* has now firmly established itself as an essential part of the UK trade show scene. But with an eye on attracting new business from global markets, the company wants to use its show as a meeting point for new contacts, especially agents and their retailers from major European markets.

Already present on the European scene, its keys brands – Wychwood and MAP – have made in-roads thanks to an ever-growing portfolio, unique products and a general appetite for UK brands across the continent.

However, Leeda is looking towards recruitment of new partners across the continent to cement its place with retailers in essential markets such a Germany, France and across central Europe.

The show, held mid-February each year, brings together Leeda’s main in-house brands that cover carp, coarse/match, spin, sea and game fishing, plus its third-party distribution business for global brands such as Petzl, Mustad, Lowrance and Maxima.

“Icetackle* is our annual trade show and we are looking to welcome new customers from across Europe,” says marketing manager, Pat MacInnes.

“Now in its sixth year, iceTackle continues to impress visitors with the depth of product on show plus, for many retailers, it’s a chance to see product in the flesh and have it demonstrated by experts. Getting hands-on with products can have a long-lasting effect on how retailers see that product fit into their business and, combined with show-only offers, it makes sense for retailers to attend to get maximum benefit.”

All you need

The event is held at a major sporting complex in Milton Keynes, England and offers on-site accommodation plus fantastic links by road, rail and air; London Luton is the nearest airport and can see you at the event in under 45 minutes!

Pat continues: “The variety of brands in our range means we are a great partner for retailers who want something different. Our multi-million-pound warehousing bases mean we can get orders dispatched quickly across Europe and our B2B online ordering system means our customers can always see what they’ve ordered, keep on top of pricing and get the best deals.

“The show is the culmination of this logistical know-how and each year we welcome more and more non-UK customers, who make the journey to see both new and existing product.”

If you are an agent who would like to talk about visiting the event, please contact pat.macinnes@leeda.co.uk and for more information on iceTackle* 2020, head to www.icetackle.co.uk to register for a visit between February 18th and 20th, 2020.

The Brands

A match brand that’s been around for over 25 years, it has become most famous for its award-winning range of TKS poles, thanks to their interchangeable top kits and sections.

However, unique design applied to products such as its meat cutter, Dual pole roller and the carbon-framed Z36 seatbox have made it one of THE big players in the UK marketplace and it backs this up with extensive luggage, rod and accessory selections.


Covering both carp fishing and the game fishing sector, Wychwood is one of the longest-standing UK brands.

Its carp collection sits firmly in the mid-price range, offering a wide selection of rods, reels and other hardware that sit alongside luggage and shelters.

The game side of Wychwood is one of the UK’s most popular brands, offering rods, lines, fly boxes, waders and soft goods aimed at river and stillwater anglers.

Both parts of the brand focus heavily on unique, UK-designed products that are exclusive to Wychwood.


Sea fishing is covered by ICON, which offers rods, reels, luggage and accessories that target multiple price points.

Its M-sport and FXD rods have become hugely popular with UK anglers and its boat fishing rods have become firm favourite thanks to their value for money.


Entry carp and specimen fishing is covered by Rogue. Exclusive-yet-simple designs combined with high quality materials means that this budget-focussed brand offers something more than ‘off the shelf’ products produced by other budget brands.



Author: John Hunter

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