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Shimano appoint Carl Sterner as Sales Manager in the Nordics

Mr. Carl Sterner has been appointed as the new Sales Manager for Shimano in the Nordic region of Norway, Iceland, Sweden, Finland & Denmark. As per 1st June, Carl will join the organization with a plan to redefine how Shimano engages with their markets and continue to build a strong future for Shimano Nordic Fishing.

In a statement Carl says, “I am very happy and honored for the opportunity to lead the Shimano Fishing Sales Team in the Nordics. As you all know, the brand Shimano is known for its premium products, quality and innovation. By owning the distribution of our brand we are able to open up the Shimano product portfolio to offer a range suits the demands of a far wider group of anglers in the Nordics. I am excited to say that, we also have many new products are under development that support the rapidly changing retail industry”.

An industry Carl knows well. As he brings with him extensive experience in outdoor and fishing from his current role at XXL, where he is in charge of the fishing category for Sweden. The first task for Carl will be to build a team around him and secure strong industry relationships.

“Our top priority is to build strong partnerships with the retailers. This is to make sure that the end users not only get the products they deserve and want, but also the personal service they expect. Being a native from the county of Dalarna in Sweden, I have grown up with fishing as a passion. To work with a product line that also is a passion, is highly motivating. I plan to use this passion as a “red thread” in the upcoming recruitment process of our future Shimano Sales Team. Looking forward to the challenge!”

Andrew Cowan MD in the Nordics for Bike and now Fishing, shows equal positivity for this new era for Shimano Fishing. He says “I am really looking forward to grow our business in these tough times and getting the Shimano passion spread among our consumers and retailers. I would also like to take the opportunity to, again, thank the people at Normark who have taken care of our business in the past years and of course also our fishing ambassadors who will be important also in the future.”

Shimano Nordics will start selling the Shimano fishing range starting from October 1 2020 and team recruitment will begin in April.

Author: John Hunter

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