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Orvis strengthens sales force

Fly tackle manufacturer Orvis has appointed the services of four industry veterans to further strengthen its sales team across North America.

Steve Hemkens, Orvis VP of Fishing, Wingshooting and Adventures, said, “Independent fly shops are the lifeblood of industry and the most important sales channel for fishing gear at Orvis is our dealer channel. Orvis is working hard to become the best partner in the industry to fly shops, and the most important component of that is a dedicated and passionate rep force.”

Last spring Orvis added six additional sales reps to its North American team.

Jamie and Kristen Lyle will be representing Orvis in Montana, Idaho and Wyoming while John DeMasi will be representing the company in New York and New England. Jeremiah Houle will be joining as the regional business manager in the Pacific Northwest, covering Oregon, Washington and Alaska.

Author: John Hunter

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