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New Pure Fishing boss plans expansion

This is the man charged with helping grow tackle giant Pure Fishing across Europe and the Middle East.

Kjell Clefjord has replaced Grant Ottignon-Harris as managing director for Pure Fishing’s EMEA region as part of the firm’s strategy to increase its business further in these sectors.

An active outdoorsman with a passion for sales, team building, business growth and a focus on customers, Kjell will be based in Sweden but will make regular trips to key territories, including the main UK base in Alnwick, Northumberland.

As part of the strategy, the firm is also planning to expand its product and marketing teams.

A statement from Pure Fishing explained: “Kjell has a proven track record of success across multiple industries and has worked extensively across both commercial and operational functions.

“His deep experience will serve him well as he and the Pure Fishing team accelerate profitable growth and reestablish Pure Fishing’s leadership position in the EMEA region.”

There is no news yet on Grant Ottignon-Harris’ next plans following his departure after nine years at Pure Fishing, first as UK regional director and latterly as EMEA managing director.

TTW hopes to bring you an interview with Kjell soon. In the meantime, anyone interested in finding out more about positions within the firm’s product and marketing teams should contact

Author: John Hunter

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