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Mustad looks to sustainable future

In what is believed to be a global first for a major tackle manufacturer, Mustad has launched its Sustainability Strategy, to coincide with its 142nd anniversary.

Mustad CEO, John Are Lindstad, said: “I am delighted to announce the launch of Hooked on Sustainable Fishing – Mustad’s Global Sustainability Strategy. The document outlines our aspirations, ambitions and targets to become the most successful global brand and company in the fishing industry and the first choice for sustainability conscious customers.”

Over the last 24 months, Mustad has consulted with its employees and management team to enable potential business risks and opportunities to be identified and mapped across the supply chain, along with sustainability issues that matter to its stakeholders.

As a result, it has identified the relationship between its business values and sustainability targets and aligned with the seven UN Sustainable Development Goals on which the company believes it can have most positive impact, to help achieve a better future for all by 2030.

John added: “Mustad’s products are sold in 160 countries, presenting us with an enormous responsibility and opportunity to use our global brand as a force for doing ‘more good’ and ‘less bad’ across our business activities. As we embark on this exciting business chapter, we look forward to sharing our sustainability journey with both existing and new customers.”

Hooked on Sustainable Fishing has been developed in partnership with fish21 – a value-led organisation working to advance sustainability in the recreational fishing sector.

Founder Dr Stuart McLanaghan, a recognised business sustainability and environmental specialist and former TTW columnist, said: “All economic activity has impacts on the environment and society, some of which are negative and others positive. We applaud Mustad’s ambition and public commitment to become a ‘net positive’ business, to give back more than they take from the natural world.”

Author: Simon Calvert

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