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Mikado appointment shows serious intent in Germany

Polish fishing tackle manufacturer Abramis, which produces the popular Mikado brand, is reinforcing its commitment to the German market with the appointment of René Belau.

René joined the Mikado team on January 1st, 2020 and will work with Larissa Kamm, who like René has a background with DAM, where he worked for six years, gaining a wide experience of the fishing tackle industry. His main responsibility in Mikado will be to look after the sales in dedicated areas as well as to help with various marketing activities.

René is excited about his new position and says: “I have a very wide experience with marketing in the fishing tackle business and to do the sales at the same time will be very challenging for me. However, I have first-hand experience with the clients and so I will be able to help them even more.”

René will have a wealth of contacts in the retail sector and will also be helping support them in their marketing actions. Meanwhile, Mikado is making smart appointments in key territories as it looks to expand the brand across Europe. So, watch this space.

Contact René: rene.belau@abramis.com.pl.

Author: Simon Calvert

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