the number one international fishing trade magazine.


January 2020: IN THIS ISSUE:


Olivier promises passion for fishing as EFTTA CEO
Passion for fishing, a unique take on the industry and the desire to talk – and listen – to everyone in and outside the sport are among the attributes Olivier Portrat brings to the role of EFTTA CEO.
In his first interview as the man charged with leading the European Fishing Tackle Trade Association (EFTTA), one of the most prestigious jobs in the industry, Olivier admitted there was no magic wand to change things instantly but set out some of his first plans and explained why he believes he is the right man to succeed Jean-Claude Bel, who retired in October.
The half-German, half-French journalist and photographer has worked with most major fishing publications around the world and has an enviable portfolio of cover shots to his name, not to mention being fluent in German, French and English as well as speaking Spanish, Italian and Dutch and has fished extensively in many countries.


‘Super-bait’ firm created as major players merge
Two of the biggest names in bait and fish feed – Bait-Tech and Donald Cooke – are joining forces, allowing both firms to grow and extend bait and tackle distribution across the UK and Europe.

Pure Fishing plans growth with changes
Tackle trade stalwart Dave Bulthuis will oversee Pure Fishing’s sales and customer marketing efforts across the USA as part of his new role as the firm’s president of North America.

Mustad looks to sustainable future
In what is believed to be a global first for a major tackle manufacturer, Mustad has launched its Sustainability Strategy, to coincide with its 142nd anniversary.

Biggest North Atlantic salmon plan rolled out
The largest-ever North Atlantic salmon egg-planting scheme in Iceland has just rolled out its next stage in -10°C conditions in the Selma River, with the aim of boosting fish stocks.

Power-Pole puts its money where its mouth is
JL Marine Systems, Inc, maker of the original Power-Pole Shallow Water Anchor, has backed a campaign to promote sustainable packaging, recycling and proper plastic disposal.

Spotlight On… Eyewear
Seeing is believing when it comes to fishing sunglasses. The latest technology is vital to boost your angling and spot those fish while looking stylish is also important to many. Why should you be stocking these products?