February 2021

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In this issue…

Australia braced for fishing boom
Australia is the latest nation to reveal a massive rise in angling participation in recent months, topped off by the country’s Gone Fishing Day 2020, which stunned organisers by getting more people and families fishing than ever.

Reel appeal
The tackle market doesn’t lack choice when it comes to reels, with a huge variety of models for anglers of all disciplines. So which types should you be stocking?

Wolf leads the pack
We sit down with fast-growing brand Wolf International’s Steve Tasker to discuss its meteoric rise and its future plans.

Bass – the king of fish
Bass fishing is one of the most lucrative markets, with big sponsorship, top pros and tackle galore. We guide you through the options of what to sell and why.

Doing Business With… Australia
The country that’s so big it’s also a continent, Australia has a thriving recreational fishing community and workforce that makes it a very worthwhile market to do business with.

Gillies goes full steam ahead
The past year has had its challenges and its opportunities. In what has been the most unique year in the company’s 92-year history, Australian tackle supplier JM Gillies is going all out for 2021.

Tune in to TTW TV
Tackle Trade World’s new YouTube channel offers your brand even more ways to connect with buyers. Find out how it can work for you.

Why trade marketing matters to Svendsen

Traditional trade marketing is aimed at increasing the demand of goods at wholesaler, retailer or distributor level in order to sell goods to them but Svendsen Sport goes much further…

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