Magazine

July 2020

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In this issue…

Trade reports huge sales uplift
While Covid-19 has resulted in a huge loss of life around the world and a massive change in the way we do business, it is also clear the situation has boosted tackle sales for many firms.

Not only have many brands ­– and retailers – reported strong sales over the last two months but a number have told TTW they have had their best trading months ever, as existing anglers buy new gear, one-time fishermen return to the sport or newcomers pick up a rod for the first time.

ICAST 2020 Goes Online
You won’t miss out on ICAST this year as the organisers will bring you a virtual show instead.

Spotlight On… Lures
All you ever wanted to know about one of the bestselling product lines you can stock. But you need to have the right items for your location.

Daiwa goes big in the reel game
Stunning looks, failure-free performance and longevity are among the hallmarks of Daiwa’s latest Monocoque reels.

Doing Business With… Canada
The world’s second largest country offers a huge range of fishing and a wealth of business opportunities for you to explore.

Faces Of Innovation
What connects the boots that landed on the moon to perfect fly lines? Monic Fly Fishing’s Bob Goodale has the answers…

The Big Interview – Kazuhito Omura
We find out how rod component maker Fuji Kogyo’s president went from factory floor to running the company.


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