December 2020

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In this issue…

Is it now or never for fishing?
The USA has been given a huge opportunity to grow the tackle industry during Covid-19 but must ensure it takes advantage of three million more licence sales in recent months.

Kenni on the rise with Mustad
Newly installed Mustad CEO Kenni Riise reveals why a background outside the industry can be just as important as having a passion for the outdoors.

What floats your boat?
Fishing afloat has never been more popular. When today’s anglers are looking to get out on the water, what boat, kayak and SUP options are available to them?

A new breed of alarm system is coming
Wolf International has finally unveiled its ICON system. Packed full of features and technology, it could become the control centre for anglers on the bank.

Polish brand eyes Scandinavia
With a direct distribution model doing well in many European countries, Polish brand Mikado is now looking to the Scandinavian market for a similar idea.

Doing business with… Mexico
One of the sportfishing capitals of the world, Mexico offers the potential for big fish and big business opportunities.

How to reach your real customers
Getting your products seen by anglers is important but don’t forget your trade buyers. How can you persuade dealers and distributors to stock your latest innovation?

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