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Fuji plans sustainable future for all

Tackle component expert Fuji is changing the colours of some its products in a bid to reduce its impact on the environment as it moves towards Sustainable Development Goals (SDGs). In an exclusive interview, Fuji president Kazuhito Omura explains more about this far-reaching plan.

Japanese component maker Fuji has just announced it is discontinuing some coating colours from its product lines and replacing them with ones which have far less effects on the environment.

In particular it is replacing its gunsmoke colour by one called GM, stainless by CC and black by BC. Although the original colours were hugely popular in some market sectors – notably carp fishing and in the USA – the company says that the production has had some impact on the natural environment this must change.

Fuji understands that, as a company which makes its living from the natural environment, it needs to be take this responsible action but this is not a new idea – the company has had a “We Love the Earth” policy since 2008 – but now wants to go further as it embraces what are known as Sustainable Development Goals.

Fuji president Kazuhito Omura explains: “We have been operating the factory for 82 years under the same philosophy as SDGs since our establishment in 1938.

“For example, it can be clearly seen from the history of the establishment of its Kikugawa Factory. The first thing we kept in mind when we founded this factory was ‘to create a paradise for workers. The environment for workers is important. A good workplace attracts good workers and they create good products’. It’s our philosophy.

“This factory has a site of 165,000 sq m (almost two-and-a-half times that of Tokyo Dome – the baseball stadium) and is a ‘park factory’ surrounded by greenery. Solar panels have now been installed to contribute to local communities.

“In addition to this traditional attitude, since May 2008, the company has adopted the slogan ‘We Love the Earth’ in order to externally promise to commit to the environment more strongly. In other words, we think that SDG’s philosophy and Fuji‘s philosophy were basically compatible from the beginning.

Making a difference

He continues: “The concept of the SDGs has been reflected in Fuji’s product development. For example, a tangle-free guide that has become widely used now, was introduced by Fuji more than 10 years ago as the ‘K Guide’, for the first time in the world. The background behind this development was the idea that ‘the line does not get tangled’ therefore ‘the line does not break’ therefore ‘residues (such as line, lure and sinker) on the sea, rivers and lakes can be reduced’.

“In this way, as an R&D-type company, Fuji has been developing products for a long time with the environment and keeping anglers in mind during product development. In Fuji’s product development, such a concept is rooted in the background. This new surface treatment has also been developed with the idea of ​​improving corrosion resistance and making environmentally friendly products. This is a new challenge for Fuji Industry but the concept itself is an extension of the existing philosophy.”

The SDGs were adopted by the United Nations General Assembly in 2015 under the philosophy of making the human life better and more prosperous with respect for the environment and the future. The fishing tackle industry is an industry that must coexist and co-prosper with the environment.

Kazuhito Omura adds: “To that end, as a company, of course, it is necessary to conduct business activities in consideration of environmental considerations such as health and enhancement of life in that direction.”

Meeting the challenge

Of course, the market is constantly changing, which is down to the surrounding environment, new materials and the development of products. The things that are required by that will always change and Fuji has pledged to continue to take on these challenges, creating such a culture while moving ahead with its customers and always looking to the future.

He says: “Now, what Fuji is aiming for is not just to manufacture fishing materials as a rod component maker but to contribute to the region and industry as a company. We must make a social contribution to various fields and create a culture. That is the corporate attitude of Fuji.

“Naturally, there are competitors in the market but Fuji wants to contribute to society in various ways based on its beliefs and with the same corporate attitude as before. On top of that, we would be very pleased if we could get understanding from our customers and consumers.

As I mentioned at the beginning, Fuji has been promoting corporate activities under a philosophy that is consistent with the SDGs. And that attitude will not change. I am convinced that this has led to trust in FUJI brand products.” 

Author: John Hunter

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