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Fly clothing brand has quality covered

Driology, an emerging UK brand, has launched its online store with an intimate collection of exceptional performance layering and waterproof fly-fishing apparel and ios looking fro distributors and dealers worldwide.

Driology says it is Europe’s only dedicated fly-fishing apparel brand with the core focus on designing, manufacturing and retailing the finest gear available.

Founding director Steve Symons established the business in 2014 to address the lack of quality apparel alternatives within the fly-fishing marketplace.

He explained: “Many of my fishing contacts, myself included, were getting frustrated with the lack of quality alternatives in the fly-fishing apparel marketplace. Everything was becoming too familiar, with purchasing emphasis seemingly on established brands associated to the sport, rather than the intrinsic quality of their products.

“It felt like we were a captured audience, there were simply no emerging brands creating exciting new garments of high quality. It was an extreme solution but I knew that we could design and develop much needed alternatives bringing performance, function and unsurpassed quality to the fly-fishing community.”

The company ethos has always been about quality and performance, assembling a formidable team of outdoor apparel experts and manufacturing facilities, gaining recognition and brand partnerships with world renowned suppliers.

Brand ambassador placements in Norway, Argentina, Canada, Chile, Russia, Scotland and the UK ensure rigorous testing is undertaken on all products prior to release.

With excellent customer feedback on the initial range thus far, the brand has many exciting developments ahead, already implementing additional eminent partnerships for 2021 product release, with plans to significantly increase brand exposure and growth over the coming seasons.

Author: John Hunter

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