the number one international fishing trade magazine.

Glasses that are beach- and adventure-ready
Jul16

Glasses that are beach- and adventure-ready

Globally known sunglasses company Costa Del Mar has introduced three styles said to be the ultimate companions both on and off the water. The Cheeca, Panga and Rinconcito frames are some of Costa’s latest lifestyle frames. The words surf, sand and sun provided the inspiration for Costa’s new lifestyle frames, the Cheeca, Panga and Rinconcito. These styles are perfect for adventures both on and off the water and feature the latest...

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A Brand Statement
Feb21

A Brand Statement

Since the beginning, tackle manufacture DAM has used its red and black logo to deliver a recognised brand familiar to anglers all over Europe. Its latest development will be the introduction of camouflaged clothing into its range of apparel. In a modern world where thousands of impressions are made each day from many different brands, there are some things which are critical when working with branding. Of course, a brand is much more...

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The Spirit of Zenaq
Jan21

The Spirit of Zenaq

Zenaq has been manufacturing fishing rods since 1960. With its focus producing top quality products, here’s its story. It was back in 1960 when 30 year old Kazuya Sasakura first founded the company Sasakura Mfg Co and started to manufacture bamboo fishing rods. Eleven years later in 1971 a new material, glass fibre, came along and totally changed the rod making industry. While bamboo had been the main material, it was regarded as very...

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The Savage Gear Highrider Kayak
Jan11

The Savage Gear Highrider Kayak

Savage Gear’s latest inflatable fishing vessel has it all. The Highrider is packed full of features to help you target heard-to-rewach species. TTW takes a deeper look … Savage Gear has brought to market some of the most innovative baits and accessories for the lure angler. It was only a few years ago, that the company started working towards creating innovative belly boats that could challenge the ordinary belly boat market with a...

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Mustad – Getting Jiggy with it
Jan08

Mustad – Getting Jiggy with it

World-famous Norwegian fishing tackle manufacturer, Mustad, releases its latest range of vertical jigs complete with its Ultrapoint Jigging Assist hooks. The art of Vertical Jigging, Asian Jigging, High-Speed Jigging – however it’s known – has been and still will be responsible for many fish captures for anglers using the technique. The style itself involves lowering a dedicated jig from the side of a boat to the required depth which...

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The Winn Grips Revolution
Oct24

The Winn Grips Revolution

For many years Californian based manufacturer, Winn Grips, has dominated the premium sports grip market. Its polymer technology has been receiving praise from golfers around the globe for decades, due to the grips comfortable yet “tacky” feel.  In recent years, due in part to large tackle manufactures utilisation of Winn’s polymer technology into their product lines, anglers have quickly been acclimated to the benefits of Winn’s...

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