the number one international fishing trade magazine.

PROS: Wading on with quality
Jul31

PROS: Wading on with quality

When it comes to keeping anglers dry and comfortable, Polish manufacturer of quality waterproof clothing, A J Group, has them covered. With a focus on quality and performance, TTW found out more about the company and its products. As far as waterproof clothing goes, there are really only a handful of manufacturers that can claim to produce quality items. Fishing requires the millions of anglers all over the world to be protected...

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Top-water twisting from Westin
Jul29

Top-water twisting from Westin

Scandinavian tackle company Westin never stops when it comes to innovation. The brand responsible for Freddy the Frog and the Westin Swim lure has done it again and developed something quite special. The trade is very familiar with the quality that Westin insists upon when it comes to lure development. One of the brand’s most well received lures, Freddy The Frog, has gained international recognition for its effectiveness when...

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Dragon’s Pro Guide X hits the spot
Jul22

Dragon’s Pro Guide X hits the spot

Stunning looks, top performance and quality components have gone into Dragon’s Pro Guide X rods, as TTW reveals. Polish tackle brand Dragon is very proud of its Pro Guide X series of rods and rightly so. These rods have made their way into several key markets including the Netherlands, Hungary, Ukraine, Australia and Russia, such is the demand for these versatile products. Over 5,000 units were sold in a 12 month period since the...

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Mustad makes the change
Jul17

Mustad makes the change

Amid the ongoing issues surrounding lead weights and associated products, O Mustad and Son is making a stand by introducing an alternative to lead with its tungsten range of products. It’s a fact that lead is a highly toxic chemical element that has negative effects on both the nervous and reproductive systems of humans and animals. For years anglers have used lead in many different applications while fishing however, with increasing...

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Glasses that are beach- and adventure-ready
Jul16

Glasses that are beach- and adventure-ready

Globally known sunglasses company Costa Del Mar has introduced three styles said to be the ultimate companions both on and off the water. The Cheeca, Panga and Rinconcito frames are some of Costa’s latest lifestyle frames. The words surf, sand and sun provided the inspiration for Costa’s new lifestyle frames, the Cheeca, Panga and Rinconcito. These styles are perfect for adventures both on and off the water and feature the latest...

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A Brand Statement
Feb21

A Brand Statement

Since the beginning, tackle manufacture DAM has used its red and black logo to deliver a recognised brand familiar to anglers all over Europe. Its latest development will be the introduction of camouflaged clothing into its range of apparel. In a modern world where thousands of impressions are made each day from many different brands, there are some things which are critical when working with branding. Of course, a brand is much more...

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