Rapala unveils smaller Super Shadow Rap
Sep15

Rapala unveils smaller Super Shadow Rap

Meet the smaller brother of Rapala’s EFTTEX awarded Super Shadow Rap 16… The Super Shadow Rap 11. Downsized to appeal to a larger variety of fish and to do the job on slow days, when bigger baits just don’t cut it, the smaller version of the Super Shadow Rap belongs in every predator angler’s tackle box. Opportunistic predators can’t deny the Super Shadow Rap as it kicks hard to the side, and then slowly fades away into...

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American Tackle hosts largest rod building competition ever
Aug19

American Tackle hosts largest rod building competition ever

Component expert American Tackle Company has become the host of the 2021 International Rod Building Competition, the largest such event of its kind. Participants come from all over the world, making rods with a wide range of themes, from baseball bat handles to candy and, of course, fish. The firm believes this is a great opportunity to enable custom rod builders to showcase their ingenuity, creativity and craftsmanship and plans are...

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GAMAKATSU UNVEILS FINESSE JIG HEAD
Apr24

GAMAKATSU UNVEILS FINESSE JIG HEAD

The Gamakatsu Finesse Jig Head is the tool to reach for when you’re thinking ‘Ned Rig’. It is all about precise positioning and presentation of pint-sized soft plastics. The spring keeper holds the bait securely and helps keep the plastic tight against the flat side of the jig head. It creates a slow, controlled, gliding fall and a subtle hop, crawl and jig presentation that drives finicky bass nuts. A stout No. 1 hook allows...

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Livetarget: Match-The-Hatch® Like Never Before
Feb20

Livetarget: Match-The-Hatch® Like Never Before

LIVETARGET product development taking it to the next level LIVETARGET is a global brand, well known for its Match-the-Hatch® profiles and colorations. The realism achieved in their products was once unimaginable. The company has spent a decade mastering the science of making fishing lures of all kinds; hardbaits, softbaits, hollow body, wireframe, swimbaits and spoons – all with incredible anatomical detail. Winning 10 ICAST...

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Echo Pro unveils perfect combination
Nov13

Echo Pro unveils perfect combination

For the first time ever, a sonar depth sounder and underwater camera combine, resulting in the game-changing Echo Pro, a complete fish and feature finder. Why settle for just sonar technology when you can have the power of both sonar and live video. Echo Pro does everything market leading portable sonar devices do but with added advantage of live video streaming. Now anglers can uncover the secrets of the places they fish, discover...

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Shark research boosted by new frame styles
Oct21

Shark research boosted by new frame styles

Costa Sunglasses has added to its OCEARCH collection with two more frame styles, called Vela and Switchfoot. Sunglasses manufacturer Costa Del Mar is a serious player in the angling world when it comes to environmental issues that pose deep threats to the sport. The company is involved in a number of safeguarding initiatives that will not only help protect the future of the sport but also initiatives that have an impact immediately....

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