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Biggest North Atlantic salmon plan rolled out
Jan22

Biggest North Atlantic salmon plan rolled out

The largest-ever North Atlantic salmon egg-planting scheme in Iceland has just rolled out its next stage in -10°C conditions in the Selma River, with the aim of boosting fish stocks. The Strengur conservation programme – one of many in the country – aims to seed around one million eggs from native fish each year in the higher reaches of rivers that salmon have been unable to reach in the past. This will open up new habitat and food...

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JMC – Mouches De Charette appoints new product and marketing manager
Jan20

JMC – Mouches De Charette appoints new product and marketing manager

Mouches de Charette, the largest French fly fishing supplier and manufacturer, owner of JMC brand has appointed Thibault LONGIS as its Product and Marketing Manager. He has joined the historical French fly fishing company, from the retail chain, Pacific Pêche, where he served as Fly Fishing Manager since 2009 after a two years in-store experience. As a passionate angler who relishes trips with friends in all France and Europe for...

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What’s hot at iceTackle event for international dealers?
Jan16

What’s hot at iceTackle event for international dealers?

With its iceTackle* trade event looming, UK manufacturer Leeda is calling out to the global market to get in contact to help with its 2020 push for a wider audience. Within the UK, Leeda’s iceTackle* has now firmly established itself as an essential part of the UK trade show scene. But with an eye on attracting new business from global markets, the company wants to use its show as a meeting point for new contacts, especially agents...

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Mustad looks to sustainable future
Jan13

Mustad looks to sustainable future

In what is believed to be a global first for a major tackle manufacturer, Mustad has launched its Sustainability Strategy, to coincide with its 142nd anniversary. Mustad CEO, John Are Lindstad, said: “I am delighted to announce the launch of Hooked on Sustainable Fishing – Mustad’s Global Sustainability Strategy. The document outlines our aspirations, ambitions and targets to become the most successful global brand and company in the...

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Pure Fishing plans growth with changes
Jan10

Pure Fishing plans growth with changes

Tackle trade stalwart Dave Bulthuis will oversee Pure Fishing’s sales and customer marketing efforts across the USA as part of his new role as the firm’s president of North America. The appointment comes at the same time as Pure Fishing announced it has acquired key brands Fin-Nor and Van Staal from W C Bradley/Zebco Holdings. The addition of these brands is seen as key the company’s saltwater growth, alongside the premium PENN brand...

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Wolf launches B2B website to help retailers
Jan09

Wolf launches B2B website to help retailers

Newly formed carp fishing brand Wolf International has set up a dedicated B2B website which lets retailers place and track orders quickly and efficiently, improving their buying experience. The site allows quick and easy reordering as well as the ability view past orders and check the status of current ones while also keeping track of what is ongoing not to mention the facility to view stock availability. There’s a ‘favourites’ list,...

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