the number one international fishing trade magazine.

American Tackle’s European branch is booming! 
Jul12

American Tackle’s European branch is booming! 

Business has been on an upward trajectory for American Tackle’s European office in Stockholm, Sweden under the direction of Gary Benney. It’s making in-roads and expanding its customer base throughout the continent. American Tackle equips branded rods with superior rod components, such as its  MicroWave guide system, in China or the EU to help brands almost eliminate any warranty and delivery issues. The company is also selling its...

Read More
Big win for Westin in WPC 2019 – again!
Jul01

Big win for Westin in WPC 2019 – again!

This Saturday, World Predator Classics 2019 was settled in the Dutch town of Hellevoetsluis. The prestigious three-day competition is a tough one to win. The score from every day is combined into a total result, which means that a bad day has major consequence-one simply cannot afford to fish badly. This year, Westin participated with three teams and at the end of the competition they could sum up a fantastic result: 1st and 2nd place...

Read More
Striped bass worth billions to US economy
Jun28

Striped bass worth billions to US economy

Fishing for striped bass brings literally billions of dollars into the US economy, boosting coastal states and helping create thousands of jobs. From Maine to North Carolina, the striped bass is proving its worth as part of the $125 billion value of the tackle industry across the USA – in fact it is valued at just under $8 billion each year. A study commissioned by the McGraw Centre for Conservation Leadership and conducted by...

Read More
FFI gets new President and CEO
Jun28

FFI gets new President and CEO

Fly Fishers International (FFI) that provides a voice for fly anglers all over the world has appointed Patrick H. Berry as the organization’s new President and Chief Executive Officer. Patrick brings over 27 years of experience within the environmental conservation field, having come to FFI from the Vermont Community Foundation where he served as Vice President of Philanthropy. Chairman of the Board of FFI, Tom H. Logan said, “We are...

Read More
Wiley X claims a hattrick at this year EFTTEX show.
Jun18

Wiley X claims a hattrick at this year EFTTEX show.

  Wiley X continues to leave its mark on the global fishing industry as it claims the coveted Best New Eyewear Award at EFTTEX for the third year running Innovative eyewear brand Wiley X made it three for three in the Best New Product Awards at European Fishing Tackle Trade Show (EFTTEX,) when it picked up the 2019 Best New Eyewear prize in Brussels, Belgium. It was only the third time in the company’s history that it has entered...

Read More
Frenzee Up For Sale
Jun05

Frenzee Up For Sale

An exciting and rare opportunity to purchase a widely known niche fishing accessories supplier with excellent potential for development and growth. Due to not being in line with their wider business interests and investment strategy the owners of Frenzee have decided to offer the business and brand for sale. This niche brand is extremely well known in its field and though being relatively small (48page catalogue-650 SKU) the brand is...

Read More