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New Pure Fishing boss plans expansion
Nov01

New Pure Fishing boss plans expansion

This is the man charged with helping grow tackle giant Pure Fishing across Europe and the Middle East. Kjell Clefjord has replaced Grant Ottignon-Harris as managing director for Pure Fishing’s EMEA region as part of the firm’s strategy to increase its business further in these sectors. An active outdoorsman with a passion for sales, team building, business growth and a focus on customers, Kjell will be based in Sweden but will make...

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Cascade acquires key product lines
Oct24

Cascade acquires key product lines

Fly fishing manufacturer Cascade Crest Tools used the IFTD Show in Denver, Colorado to not only unveil more products but also to announce the acquisition of Estaz and Ezee Bug. One of the original pearlescent chenille designs, trademarked in 2001, Estaz continues to be a highly desirable, uniquely constructed product line known for its outstanding brightness and durability. Cascade founder Pat Dunlap told TTW: “The unique range of...

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Records tumble as IFTD Show returns in full force
Oct22

Records tumble as IFTD Show returns in full force

The fly fishing industry rallied like never before last week as the International Fly Tackle Dealer Show returned – with records being broken at its spiritual home in Denver, Colorado, USA. More than 2,000 people attended the three-day event – run by the American Fly Fishing Tackle Association – which was a standalone venture following several years running alongside the ICAST sportfishing trade show. Nearly 300 retailers from 41...

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Shark research boosted by new frame styles
Oct21

Shark research boosted by new frame styles

Costa Sunglasses has added to its OCEARCH collection with two more frame styles, called Vela and Switchfoot. Sunglasses manufacturer Costa Del Mar is a serious player in the angling world when it comes to environmental issues that pose deep threats to the sport. The company is involved in a number of safeguarding initiatives that will not only help protect the future of the sport but also initiatives that have an impact immediately....

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Orvis strengthens sales force
Oct10

Orvis strengthens sales force

Fly tackle manufacturer Orvis has appointed the services of four industry veterans to further strengthen its sales team across North America. Steve Hemkens, Orvis VP of Fishing, Wingshooting and Adventures, said, “Independent fly shops are the lifeblood of industry and the most important sales channel for fishing gear at Orvis is our dealer channel. Orvis is working hard to become the best partner in the industry to fly shops, and the...

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