the number one international fishing trade magazine.

Orvis strengthens sales force
Oct10

Orvis strengthens sales force

Fly tackle manufacturer Orvis has appointed the services of four industry veterans to further strengthen its sales team across North America. Steve Hemkens, Orvis VP of Fishing, Wingshooting and Adventures, said, “Independent fly shops are the lifeblood of industry and the most important sales channel for fishing gear at Orvis is our dealer channel. Orvis is working hard to become the best partner in the industry to fly shops, and the...

Read More
Z-Man pledges support of essential marine research
Oct07

Z-Man pledges support of essential marine research

For the people behind the fish-catching baits at Z-Man Fishing Products, taking caring of the fish and their habitat has always been a primary priority. Highlighting its pledge to protect natural resources, Z-Man will support the future fishery biologists at the University of Florida (UF). The leading-edge tackle company will provide paid assistantships for three graduate students at the university’s Institute of Food and Agricultural...

Read More
Tackle firms rally to save ‘world class’ fishery from destruction
Oct03

Tackle firms rally to save ‘world class’ fishery from destruction

America’s fly fishing community has come together in a unique way to fight plans which could destroy all aquatic life in the Bristol Bay region of Alaska and wipe out the largest sockeye salmon run in the world. Businesses, industry professionals and the wider community united one day in August to raise awareness of – and funds to fight – a mineral exploration project, which would hit the fishery, said to be worth $1.5 billion to the...

Read More
Founding editor returns to TTW hot seat
Sep30

Founding editor returns to TTW hot seat

Almost 20 years after he first launched fishing industry title Tackle Trade World, John Hunter has returned to the position of editor. John, who has been working as an editorial consultant on the publication for the past year, has stepped up to the key role following the departure of previous editor John Watson. He brings with him more than 20 years’ experience in the tackle industry, running both consumer and trade publications, and...

Read More
Power Pole celebrates 20 years in business
Sep06

Power Pole celebrates 20 years in business

  Power Pole shallow water anchors have become a necessity for thousands of anglers all over the world. TTW takes a look at how the concept came about and how it has developed over 20 years. When new ideas are thought of, it takes a special kind of person to see these through to become a reality. Power Pole inventor John Oliverio was fishing the grass flats in Sarasota Bay and found that he needed to be able to stop his boat...

Read More