Are you ready for ICAST 2019?


The world’s biggest sport fishing show returns to Florida, USA, this July and it’s a show that you cannot miss. 

ICAST 2019 (the International Convention of Allied Sportfishing Trades show) will be welcoming its thousands of visitors from all over the world to see what’s new in the world of fishing this month (July). Last year saw more than 15,000 representatives from both the domestic and international recreational fishing and boating community and this year event organisers are hoping for more of the same. Of course, ICAST isn’t just about the exhibition as there’s plenty to see and get involved with over the course of the event. ICAST is the world’s largest trade show dedicated to the angling industry and will be held from July 9th to 12th at  the Orange County Convention Centre in Orlando, Florida, once again. The event itself is run and coordinated by the American Sportfishing Association (ASA) which, for more than 85 years, has passionately represented the people, policies and ideas that help recreational fishing thrive. The ASA gives the industry and anglers a unified voice when emerging laws and policies could significantly threaten sportfishing business and overall participation.

Over the years the ASA has invested in long-term ventures with a goal to ensure the industry remains strong and prosperous, as well as safeguarding and promoting the enduring economic, conservation and social values of sportfishing in America.

ICAST is what the trade looks forward to each year. Not only is it a great opportunity to catch up with the latest products but it’s also the number one meeting point for everyone in the trade. It’s a key time for exhibitors to meet with their existing customers in a relaxed environment while also striking up new relationships with potential buyers.

There’s so much to see over the week with new products and demonstrations from the industry’s leading brands. The scene is set for 2019, so here’s what’s happening where and when…

Super Tuesday Events

On The Water – Tuesday, July 9th 10am – 2pm

North side of the OCCC’s North/South Concourse across the street from the West Concourse.

ICAST’s expansive product demonstration area for buyers and media is better than ever this year. This event is open to ICAST buyers and credentialed media only.

On the Water is a key destination for buyers and media. It’s a perfect location for ICAST exhibitors to demonstrate their products for dealers and media representatives. To accommodate more buyers and media, On the Water is again being held from 10am to 2pm at the North Building. There are a series of ponds for demonstrating casting and non-motorised fishing vessels. On the Water is an excellent way for buyers, media and other attendees to check out gear, tackle and accessories.

A shuttle service is available between 9:30am and 2pm. and will run every 30 minutes.

  • Two coaches will cycle through the hotel route and drop-off/pick-up at the back of the North Building’s On the Water area.

For those of you that are hungry, food stands will have BBQ, hot dogs, hamburgers and other refreshments for purchase. There will also be complimentary beer. Enjoy a cold beverage while supplies last!

ICAST Cup – Industry Bass Fishing Tournament Tuesday, July 9th 6:30am – 10:30am. Big Toho Marina, Lake Toho, Kissimmee


The evnt is presented by FLW (Fishing League worldwide), where each team is paired with a media representative for an action-packed, four-hour bass “fish out” on Lake Toho.

The tournament features great prizes for top teams, with the winners taking home the ICAST Cup. Each member of the winning team will receive a commemorative trophy. The weigh-in will take place at Kissimmee Lakefront Park at approximately 9am. This one-of-a-kind tournament benefits the industry’s angler advocacy programme.

Bass & Birdies Classic Tuesday, July 9th 7am – 2pm Shingle Creek Golf Club, Orlando, Florida

It’s time to shoot some birdies and catch some bass. Florida Sportsman magazine is partnering with the American Sportfishing Association for the return of Florida Sportsman’s Bass and Birdies Classic.

The golf is a Scramble–Best Ball format, meaning teams of four players hit each shot and the best shot is selected. The three other players retrieve their balls and hit from the best position… and the same until the hole is holed out.

However, on four designated holes, one team member will fish in bass hungry lakes while the other three play the scramble. The total length of bass will result in bonus points taken off the final golf score, so it pays to catch bass and make birdies.

The heavy emphasis on fun will include such contests as Closest to the Pin, Longest Drive, Casting Contests, Beat the Pro and more.

New Product Showcase Preview Reception Tuesday, July 9th 5pm – 8pm. Orange County Convention Centre

A star attraction of ICAST is the New Product Showcase. It’s where the manufacturers have spent the last year developing and fine tuning their products that they then enter into the showcase with a hope of picking up one of the prized Best New Product awards. The reception is open to registered buyers and ‘Media-Editorial’ badge holders only and includes voting for the “Best of Category Award” in 29 product categories.#

Voting for “Best of Category”

The voting process will now be held over a two-day period. The first round of voting will take place on Tuesday, July 9th from 5pm to 9pm during the New Product Showcase Preview Reception.

The second day of voting will open again from 9am until 2pm on Wednesday, July 10th, for ‘Buyers’ and ‘Media-Editorial’ members only. The “Best of Category” winners will be announced during the New Product Showcase Awards Reception beginning at 6pm.

Voting for the Overall “Best of Show” Award

The second round of voting for the overall “Best of Show” will take place on Thursday morning from 9am until noon in the New Product Showcase.

‘Buyers’ and ‘Media-Editorial’ badge holders will have the opportunity to select one product from the 29 “Best of Category” winners.

The ICAST 2019 New Product Showcase “Best of Show” winner will then be announced at 2pm in the New Product Showcase on the show floor.

Super Tuesday Workshop

A special ICAST Workshop, entitled “How to Keep Pace with Today’s Digital Buyer” will be presented by Marcus Sheridan on Tuesday, July 9th from2pm to 5pm in the Orange County Convention Centre. This must-attend workshop is for any tackle retail owner who wants to learn how to navigate the digital world to build their business and serve their customers better.

Wednesday, July 10th

Wednesday will see the exhibition open its doors to ICAST’s visitors but not before the all-important State-of-the-Industry Breakfast Meeting. This will be held from 7.15am to 8.45am at the Orange County Convention Centre, where tickets will be required.

The State-of-the-Industry Breakfast is one of the most important business events for the industry. This is a great opportunity to hear information about policies and management decisions that could have an impact on your business.

The meeting is presented by The Recreational Boating & Fishing Foundation (RBFF), which is a non-profit organisation whose mission is to increase participation in recreational angling and boating.

Get Your Tickets

Tickets are $40 per ticket and $400 for a table of ten. Tickets are available for purchase when you register for the show.

Keynote Speaker

Sally Hogshead will be the keynote speaker at the Breakfast Meeting. Sally is a New York Times bestselling author, as well as a member of the Speaker Hall of Fame. In an engaging, creative and high-energy speech, Sally will outline what it takes to for you to captivate your listener.

ICAST 2019 Show Partners – Marine Accessories Pavilion NMMA

The Marine Accessories Pavilion (MAP) at ICAST features the latest in boating accessories showcasing everything from electronics to propellers, and so much more. This is a must-visit for buyers, dealers, retailers and distributors seeking the newest and most innovative marine aftermarket accessories and components. Featuring more than 40 companies, the MAP will be located directly in front of the expansive food court on the ICAST show floor.

Presented by the National Marine Manufacturers Association (NMMA), the pavilion will be open during show hours.

Show Floor Demonstrations

Of course, no trade event in this industry would be complete without the show floor presentations. A new addition to the floor for 2019 is the introduction of the ICASTing Pond where exhibitors will be able to showcase their latest rods and reels in the comfort of the exhibition hall. It’s a great way for exhibitors to give their customers the experience and first-hand knowledge of their latest products.

The popular bass-filled lure tank will also be in attendance again, with many top lure brands scheduled to showcase their lures in a lifelike manner. The ‘pros’ will be talking through lure development, action, colours and, of course, best practice when it comes to actually fishing with them. This is a must-see spectacle that really does educate.

Business Development Seminars

All seminars are complimentary for badged ICAST attendees and exhibitors. The business seminars cover a wide range of topics that will help you improve your business practices and your customers’ experiences.

All sessions are held in Rooms S230 A-E, located on the second floor in the North/South Building of the Orange County Convention Centre.

For Manufacturers – Understanding Your Federal Excise Tax Obligations

This seminar will take place in room S230 C from 3pm to 4.30pm and is free to all badged ICAST attendees .

This special seminar will provide an overview of the excise tax obligations for fishing tackle manufacturers and importers. The presenters are excise tax specialists and will be addressing issues such as taxable products and tax computation formulas with plenty of time for Q&A.

Individual appointments are available and can be made by texting Mitch King at +1 303 585 0377.

Presenters: Mitch King, Excise Tax Specialist, Wildlife Management Institute; Tim Boes, Excise Tax Policy Analyst – Sport Fishing & Archery, Internal Revenue Service; and Bob Curry, Deputy Assistant Director, Wildlife & Sportfish Restoration Program, US Fish and Wildlife Service.

Exhibition Show Times

Registration opens from 7am to 5pm on Wednesday, July 10th

Exhibition opens from 9am to 6pm

Registration opens from 8am until 5pm on Thursday, July 11th

Exhibition opens from 9am  to 6pm

Registration opens from 8am until 1pm on Friday, July 12th

Exhibition opens from 9am to 3pm

Hotels and Shuttle Information

ICAST has partnered with Experient Inc as its official accommodation partner. A number of hotels are available to book for this year’s event at great rates and, for 2019, a shuttle bus service will be available for people staying in accommodation that’s too far away to walk.

ICAST website

Author: John Hunter

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