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AFFTA 2019 Dealer Summit

The American Fly Fishing Trade Association’s popular industry business development event heads to Austin, Texas in 2019.

The American Fly Fishing Trade Association (AFFTA) will be hosting its annual Dealer Summit from March 19th to 22nd 2019, where dealers will be able to attend seminars and roundtable discussions led by some of the best marketing, retail and business strategy minds in the industry.

This marks the fifth year of fly fishing retailers and industry experts gathering for the Summit, which in previous years the summit has been hosted in Bozeman, Montana and Aspen, Colorado.

Speakers in attendance will include: Rich Hill, President, The Grassroots Outdoor Alliance; Art Webb, Owner, Silver Kings TV; Robert Prioleau, Owner Blue Ion; Dan Mann, President, The Mann Group; Leslie Cunningham, VP Strategy, The Mann Group; Dan Morgan, CMO, Project Healing Waters Fly Fishing; and Lucas Bissett, Owner, Low Tide Charters.

Over the three days, seminars will cover topics from the mind of the consumer and marketing strategy to online, social and digital tactics and creating the “out-of-shop experience.” Attendees can also get involved in roundtables and workgroups to share their experiences with peers and discuss and plan the practical application in their own businesses of what they’ve learned during the sessions.

Attendees give consistently high marks on the value and quality of the business strategies and best-practices they take away from the event.

Bo Brines of Little Forks Outfitters, said, “I’ve attended the last three years and I’m blown away with calibre of the presentations and the evolution every year.”

Steve Schmidt of Western River Flyfisher in Salt Lake City, Utah added, “Hands down, the best business seminar I’ve ever been to.”

Mark Bachman of the Fly Fishing Shop in Welches, Oregon said, “I’m putting new business learnings from the Dealer Summit seminars to work and it is really paying off.”

Lodging at a discounted rate is available until February 26th or until the group room block is sold out. To learn more or register, visit

AFFTA President Ben Bulis said, “The Dealer Summit is the only event in our industry – on the fly fishing or conventional side – that focuses entirely on giving specialty retailers expert insights and actionable strategies for growing their business. It’s a fantastic business resource for any angling retailer and all are welcome to register. There’s nothing else like it.”

Author: Simon Calvert

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