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Costa Del Mar, the manufacturer of premium polarised sunglasses, has appointed T J  McMeniman as its new vice-president of marketing. An experienced marketer, athlete and leader, he will spearhead all of Costa’s strategic global brand initiatives across channels and categories, including sunglasses and apparel.

“T J brings exceptional leadership strength to our team, which has been refined throughout his life and career,” commented Holly Rush, Costa’s CEO.

“He has a wealth of experience for us to draw from at this important stage of our growth – he knows what it means to develop an iconic brand, protect the core of the business and foster growth with new consumers and in new markets, all of which is crucial for us at Costa.”

T J joins Costa from Bauer Hockey, where he led global marketing for eight years, helping to restoreits position as the leader in the performance sport category.  

“I am excited to join the Costa team and have the chance to lead a brand with such a rich heritage and loyal following.

“Costa is not just committed to making great products that our consumers are extremely passionate about – it’s also a brand built on a strong set of beliefs and purpose. It’s one thing to provide best-in-class technology but it’s another to relentlessly strive to help protect our ocean’s and waterways with initiatives like OCEARCH and Kick Plastic.”

Previous to Bauer, T J led marketing for the iconic brand Sweet Baby Ray’s, and with Kraft Foods. He is a graduate of the United States Military Academy at West Point and served five years in the US Army, rising to Captain before beginning his business and marketing career.

Author: Simon Calvert

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