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Spomb® Limited and Spomb® Fishing Limited Acquired by Fox International

Fox international has announced the acquisition of Spomb® Limited and Spomb® Fishing Limited. Spomb represents a global brand, built on outstanding design and manufacturing excellence. Spomb bait dispensers were the brainchild of inventor and fanatical carp angler, Bryan Houghton.  The revolutionary concept was a true innovation and, in a market where products come and go regularly, the fact the Spomb is more popular than ever, eight years after it was first launched, is testament to its unique, innovative nature. The business has also thrived due to a well-deserved reputation for great quality and customer service. All of these qualities resonate strongly with anglers and the strength of the brand means it is a perfect addition to the Fox carp fishing family. Fox will aim to maintain and build on that reputation and will continue to grow the brand and the unique nature of the business by manufacturing Spomb bait dispensers in Greater London for the foreseeable future.  It is also believed that the Fox sales team and infrastructure will bring significantly increased convenience to all our retail partners around Europe and across the rest of the world. As part of the deal, both Judith and Bryan Houghton will remain as consultants in order to help with a smooth hand over as well as continuing to represent the Spomb brand. Shaun McSpadden, Fox International Product Development Director, commented “This is an excellent addition to the Fox portfolio. Fox and Spomb share the same values of innovation, quality service and brand strength so it is a perfect fit for us. I am delighted that Bryan will also serve as a consultant to my team to work on other exciting new designs and products in the future.”

Judith Houghton, joint owner and founder of Spomb added “we are delighted that the Spomb brand and range of products are going to a good home. We look forward to helping in the seamless integration of these businesses along with the prospect of helping Fox deliver new Spomb inventions and ideas in the future.’

Author: Simon Calvert

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