Shimano Fishing sales up despite tough conditions
The Japanese market was robust, benefiting from the relatively stable weather throughout the year.
Overseas, the North American market was severely affected by two major hurricanes directly hitting its two major markets, Texas and Florida. In Europe, distributor inventories increased, as retail sales fell into a slump in the UK, which led the market in the first half of the year, as well as in the major markets of Germany and Italy. In Australia, despite a delay in the start of the fishing season and the sluggish performance of major chain stores, sales stabilized in the second half of the year and the market was robust.
On the other hand, in Asia, sales in China and South Korea continued to be robust as per the previous year, and the recovery trend of the Southeast Asian market became
Under these market conditions, in Japan, lure-related products and other new products achieved robust sales. As a result, sales in Japan exceeded the previous year’s level. Overseas, although sales in North America lacked vigor because of the market conditions, overseas sales on the whole exceeded the previous year’s level thanks to buoyant sales in Asia.