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War Eagle Custom Lures, the number three brand of spinnerbaits in the US has been bought by PRADCO Outdoor Brands. War Eagle Custom Lures, whose best-selling model is the Screamin’ Eagle, commanded 9.3 per cent of US market share in spinnerbaits in 2016. Its products have been credited with numerous top-level, national bass tournament victories and countless regional and local tournament wins. In addition to spinnerbaits, it offers a full line of jigs, buzz baits, jigging spoons and jigheads.

The business will be operated from PRADCO’s Fishing Division in Fort Smith. All product development, marketing, accounting, manufacturing and purchasing functions will be managed in Fort Smith. War Eagle Custom Lures will be shipped to customers along with PRADCO’s entire portfolio from its distribution centre in Calera, Alabama.

“We have long admired the way Robert Schoenvogel - PRADCO has grown War Eagle Custom Lures into a premium supplier of fishing lures for serious anglers – especially its hugely popular spinnerbaits and buzz baits,” said Robert Schoenvogel (pictured), PRADCO Outdoor Brands’ president. “When the opportunity arose to partner with Keith and bring War Eagle into the PRADCO family of brands, we absolutely jumped at the chance. We look forward to supporting War Eagle’s continued growth through investments in design innovations, broad distribution and customer support.”

Author: Simon Calvert

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