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Outdoor brands adopt Polygiene odour technology

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Polygiene, a Swedish supplier of odour control and freshness technologies, said outdoor and fly fishing brands Orvis and Simms have adopted its ingredient odour technology. Polygiene’s fabric treatment will be incorporated as an integral part of Orvis’ spring 2018 travel collection, as well as with several new technical angling pieces from Simms.

“We have seen consistent growth, with our current brand partners increasing the role of Polygiene in their product lines, as well as new brands adopting our technology,” said Colleen Nipkow, Polygiene’s global marketing director. “With lifestyles developing around the sports we serve, including travel as a central component of that, consumers require odourless solutions, allowing the focus to be on the activity not the product.”

Orvis’ travel collection will feature Polygiene Permanent Odor Control in eight styles that use easy-to-care, quick-drying fabrics that are wrinkle free.

Simms will introduce Polygiene technology for several spring 2018 technical angling pieces, including the Solarflex Armor shirt and Women’s Guide skirt. The shirt incorporates a mesh inner side and arm panels for ventilation, a patent pending full coverage gaiter design in addition to a quick-drying, wicking and UPF50-rated fabric. It becomes the first technical angling shirt on the market to incorporate Polygiene’s Permanent Odor Control fabric treatment.

The women’s skirt is built to fish, featuring an inner short with Polygiene fabric treatment, a water-resistant, quick-drying, wicking and UPF50 fabric.

Polygiene is a Bluesign-approved, silver-salt treatment for textiles derived from recycled content. Polygiene reduces the need for frequent laundering, saving time, water and energy over the life cycle of apparel.

Author: tackletradeworld

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