Molix, the brand of Italian fishing tackle producer Pro Tackles, has officially opened its own subsidiary company in the USA with big plans on the horizon. TTW gets the lowdown.
It’s official, Molix USA Corporation is now up and running. This 100 per cent-owned subsidiary of Italian firm Pro Tackles represents the culmination of a steady plan of attack on the American fishing market by the Molix brand.
Molix selling in the USA is nothing new. The company has been an ever-present at the country’s biggest trade show ICAST for the last few years and has also enlisted the high-profile help of top bass anglers such as Mike Iaconelli for product development. However, this latest development in Molix’s American chapter is perhaps the most significant so far.
“The objective of this new company is the diffusion, promotion and development of the brand Molix throughout North America,” explains Pro Tackles’ boss, Stefano Sammarachi.
“It is a strategic asset for us because it will open stimulating growth scenarios. It does not imply any relocation of the business, since it will be able to create new opportunities to those who believe in the project and Molix wants achieve it through a unique and extraordinarily rewarding work.”
The Molix USA Corporation will focus primarily on the development of the synergies and the partnerships with US companies of the same field, helping them to evolve in structural and lasting partnerships to operate in North America.
Molix products already have a strong appeal among American anglers, helped by the recent agreement with retail chains such as Dick’s Sporting Goods (over 600 outlets) and Bass Pro Shops (over 90 superstores). These moves are at the heart of the new corporation – they are necessary deals to satisfy the needs and demands of the American market, according to Stefano.
“I believe we are showing our courage in terms of choices aimed at the business development, even in a historical period characterised by downturns that affect the agenda of many entrepreneurs.
We are investing in skills, the value of the ideas, the team, employees and partner companies open to our way of thinking and working.
“With this, 2017 starts a new adventure: the first page of a book that has yet to be written.”
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