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MARC BALEFly fishing industry veteran Marc Bale has moved to become the vice president of sales for Far Bank Enterprises, the holding company for Sage, Redington and RIO Products.

“Given Marc’s track record with our company, we are sure he will lead Far Bank sales to great heights in his new role,” said Larry Barrett, Far Bank president and CEO. “With his extensive knowledge of the fly fishing space both nationally and internationally, we look forward to having his expertise working in such an essential role in our organisation.”

With over 30 years with the company, he started out in 1987 as a sales rep and then sales manager for Sage in 1990. In 1995, Bale became the vice president of marketing and sales and held that role until 2011, when he took on the role of international sales director.

“My main goal is to keep the Far Bank sales team and sales efforts at the forefront of the fly fishing industry,” said Bale. “I’ve learnt in the past three months how greatly the marketplace has changed in the past six years while I have been primarily focused on the international scene, and it is imperative that we stay out in front of all of those changes. Far Bank will remain a leader in this space, and I’m here to ensure our sales teams work hard to continue that trend.”

Author: Simon Calvert

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