Sunday, 05 September 2010 19:29

So, you’ve booked your stand in Valencia, so all you need to do is show up and the business will come to you, right? Wrong!

EFTTEX 2010 – it has a certain ring to it don’t you think?

This year sees the European Fishing Tackle Trade Association (EFTTA) take its annual show to Valencia in Spain. The event will celebrate its 29th show from June 11th to 13th at the Feria Valencia exhibition centre.

Tackle Trade World has an enviable reputation for producing the goods when it comes to marketing and PR for the event. We should have – we’ve been doing it for 10 YEARS!

In fact, we can take last year as a case in point. The June EFTTEX issue was a whopping 180 pages packed full of information about the show and, more importantly for exhibitors, about the companies at the show.

TTW editor Nick Marlow says: “Putting together show issues is hard work – but that’s something I’ve never been afraid of!

“The very fact that you are reading this should tell you something about how powerful this magazine is at supporting your presence in Valencia.”

This year TTW will be putting together its biggest and best show guide yet – and as it’s sent to the entire TTW database, all 13,331 of them on 107 countries… we give you more exposure than exhibiting at the event itself!

“If you are spending thousands of Euros to exhibit in Valencia, make sure it works,” adds Nick. “Let us help you to grow your business.”

What are we doing for you?

As an EFTTEX exhibitor, you will receive totally free of charge:

• Your company – listed in our FREE show preview guide
• A photo of your principal – in our FREE show preview guide
• Details of your company, your aims and your goals for EFTTEX 2010.

But we can do more…

Want to make a big splash in Valencia? We can help you!

TTW will be unveiling plans for its biggest and best EFTTEX preview ever over the coming months as we build up to the show.And we believe that we can help you deliver in Valencia.

To find out more about what we can do for you, please contact the team for a confidential chat…

But to get the ball rolling, here are a few ideas that we are happy to discuss:

• Personalised invites for your company – via our show preview guide
• Free copies of the preview guide to send to your clients
• Bespoke advertorials designed to drive business to your booth
• A global New Product Showcase – tell the world why your product is best
• Tailored news campaigns to heighten anticipation about your company
• After-show exposure – keeping you in the limelight and helping you follow up those all-important leads

Editor’s top tips

• Despite what the organisers tell you, stand position is important – don’t get pushed into a cul-de-sac!

• Promote the fact that you are going to the show. Let everyone know – and personally invite your customers and potential customers to your booth.

• Run a diary system and stick to it – nothing annoys potential clients more than standing around waiting for you to finish your current meeting, as they could utilise their time better.

• Be active and approachable – sitting their reading a book, eating on your booth, or looking bored is a major turn off. We all know that trade shows can be tiring and sometimes laborious – but make an effort. It will pay dividends.

• Try and be different with your booth design – it’s all about standing out from the crowd. In a row of 20 or 30 booths, make sure you’re the one that catches the eye.