It's a small world

Wednesday, 30 June 2010 15:29

Meanwhile, the weather is unseasonably cold across most of Europe, and from what I am hearing in the US business is booming again. Right… where do I start?

I’m going to start with Fox International heading to the USA!

To most people in Europe, Fox is a household name. The brand is one of the best known across the Continent and the company is well known for producing quality product and protecting its intellectual property rights vigorously.

As you will no doubt have seen on page 3 (and more on 6 and 7) Fox is about to launch into the US in a big way.

While the company is playing its cards very close to its chest you can bet your bottom dollar that it has done all the research in the world – it’s just that sort of company!

The company will be unveiling its products at this year’s ICAST – which brings me conveniently to that topic!

For those of you who have never been to America’s largest fishing tackle trade show, let me sum it up for you – it’s massive, and full of product that sells in America!

But it has been said before, and it will most certainly be said again, that the world is becoming a smaller place. In the eight years I have worked on this publication I have seen fishing tackle evolve and styles cross entire continents. And right now I am witnessing a new phenomenon as lure fishing goes all ‘street’ – and that is something that really is global.

ICAST’s international attendance continues to grow as more and more people from around the world visit the show to see what’s new – and more importantly – to see what they can take back to their homelands.

Of course it goes without saying that TTW will once again be in attendance at the show and will be reporting back.

I look forward to seeing you in Las Vegas!