World Cup fever, not if you prepare!

Monday, 08 March 2010 09:23

EVEN if you’re not a football fan, it’s almost impossible not to know that 2010 is a World Cup year. The FIFA World Cup, which takes place in South Africa this year, is the largest sporting event in the world in terms of revenue, audiences and media coverage.

Because of this, it’s almost certain to have an effect on most aspects of business – the fishing trade included. In previous years tackle shops have moaned about people avoiding fishing, preferring to watch the football with a beer in the hand instead. National pride takes over.

But this month we have an article asking members of the trade in key countries what they are doing to prevent any kind of damage to their business.

The first day of the World Cup coincides with the first day of EFTTEX this year too, so its imperative that you use a little business initiative to help keep things ticking over this summer. As a retailer, why not try some World Cup related special offers – buy one get one free on certain items until a goal is scored – or discounts on items from your home country if your team wins. Small ideas can make a big difference, so enjoy the World Cup and enjoy using it to help your business, not hinder it.