“I will be increasing business for all five HSF brands from the east coast to the west coast and as far north as Canada,” he said. “With both open water and ice fishing being primary considerations this year, it will be a rewarding challenge. Working with legacy brands like Beaver Dam, Kalins and ACME is a real honour.
“We have products that can catch nearly anything that swims and it’s my job to let people and dealers know that HSF can provide them with a variety of options for their sales and passions – some of the products aren’t widely known in all markets. It’s my goal to let our dealer network know that we have more to offer than they realise.”