The 37th edition of the European Fishing Tackle Trade Exhibition, EFTTEX, is returning to the Dutch capital of Amsterdam for its 2018 showcase. The annual event, which attracts more than 200 exhibitors and visitors from over 70 countries, is returning to the RAI arena for its 13th time in its history this June. With arrangements in full swing and the team at EFTTA busy planning Europe’s largest fishing tackle trade show TTW editor John Watson got to talk with the guys organising the event to find out in more detail the finer points of what to except at this year’s show and importantly, why you should be there.
It was in 2016 when Amsterdam last hosted EFTTEX and welcomed over 1,600 visitors and more than 200 exhibitors from all over the world. Based on current feedback and past shows this year’s event is expecting to see again a high visitor turnout and a very successful show. EFTTEX strives to be a truly international show and has continued to provide this format for the last 36 years. Serving the trade each year in different European cities, EFTTEX continues to attract exhibitors and visitors from the global fishing tackle trade and is a great forum in which to do business with many different companies all under one roof.
EFTTA is the European Fishing Tackle Trade Association and established in London in 1981. The association was set up with a clear objective to support the European sport fishing tackle sector, the manufacturers and wholesalers and the importers and exporters throughout the European trade. EFTTA is the association behind EFTTEX and is active on the political front lobbying for and against policies and legislation that may have effects on the tackle trade. It has grown considerably over the years and has strong established relationships with other worldwide sport fishing organisations such as the American Sportfishing Association (ASA), the American Fly Fishing Trade Association (AFFTA) and the Japanese Fishing Tackle Manufacturers Association (JAFTMA). These critically important links help to promote trade cross-continent, and with reciprocal exhibiting rights granted between the organisations enables members to break into worldwide markets. Membership is open to manufacturers, wholesalers, agents and press from the fishing tackle industry.
Since January 2018 a new membership structure has been implemented, this has ensured fees are fairer. By having a good number of members it will help EFTTA when lobbying in the European Parliament due to member support.
The show will be taking place at the RAI Exhibition and Convention centre which opened its doors way back in 1961 and has grown into one of Europe’s largest venues hosting a truly diverse range of events. Each year up to two million people visit the RAI with the venue playing host to 50 international conferences and 70 trade shows, making the it a suitable choice to stage EFTTEX. The complex consists of 22 conference rooms, 11 halls and has a total floor space of 87,000 m². The complex also includes a musical and concert theatre and underground parking space for over 3,000 cars.
Thursday 28th June 09.00-17.30
Friday 29th June 10.00-17.30
Saturday 30th June 09.00-16.00
Thursday 28th June 08:00 onwards
Friday 29th June 09:30 onwards
Saturday 30th June 08:30 onwards
EFTTEX 2018 Best New Product Awards
A major highlight at any EFTTEX show is the Best New Product Showcase that sees manufacturers showing off their latest new and innovative products. So why should you get involved? Everyone at EFTTEX, including the media, will see your product giving your product ultimate exposure. The showcase is a great platform to really push your brand and highlight your company’s reputation. Brand awareness and increased footfall to your stand are just a couple of good reasons to get involved. If you are lucky enough to win or gain a runner up spot, the marketing opportunities that come off the back can really help boost your product within the trade.
Who can participate?
Any exhibiting or co exhibiting company at EFTTEX can enter its new product into the showcase however only products that that were launched in Europe on or after the 1st of January 2018 can be entered.
Best New Product Categories.
Best New Rod
Best New Fly Rod
Best New Fly Reel
Best New Fixed Spool Reel
Best New Multiplier Reel
Best New Fly Line or Fly Leader
Best New Monofilament Line (Line charter members only)
Best New Braided Line
Best New Hard Lure
Best New Soft Lure
Best New Metal Lure
Best New Accessory
Best New Item of Terminal Tackle
Best New Clothing
Best New Soft/Dough Natural Hookbait
Best New Sunglasses, headlamps and headwear
Best New Boxes, holders, bags and luggage
Best Innovation of the year (All products are automatically entered into this category)
Visitors Choice Award (All products are automatically entered into this category)
Each exhibitor and co-exhibitor is able to enter a maximum of seven products and a maximum of two products into the same category. A category will only be judged if there is a minimum of three products entered into it. All visitors to the show will receive a voting slip at the registration point to be able to vote their favourite product for the Visitor’s Choice Award
Winners and runners up will be announced at the Gala Evening on Friday the 29th June. This is your chance to enter into the Best New Product Showcase and have the opportunity to win one of the prestigious EFTTEX awards for 2018.
If you have any questions regarding the Best New Product Showcase, contact Marisol Pinillos at email@example.com
The Annual General Assembly (AGA)
The AGA will be held on Friday the 29th of June at 09.00 in L103/L104 of the Amtrium Building. Attending this assembly provides an opportunity for attendees to catch up on the latest EFTTA activity and full members will be entitled to a company vote on any upcoming issues. The AGA is open to all members and non-members. Member companies who attend are entered into a draw to win a free years membership.
Casting Pool and Fly Fishing Village
One of the main attractions each year at the show is its casting pool. This is where exhibitors get to bring rods and reels to life and really show what they can do. The pool is 20m in length and over the three days you will get to see many different products being put through their paces. The pool is located in the centre of Hall 1 of the exhibition surrounded by some of the industry’s biggest names.
Seminars On Friday 29th June
During Fridays show proceedings there will be a number of seminars conducted by Russell Edson and Alessio Brotto from Withers and Rogers who will be delivering a talk on Intellectual Property, times to be confirmed
Also, Dr Stuart McLanaghan from Fish 21 and TTW contributor will be holding a seminar discussing the broad topic of sustainability surrounding the global tackle trade. Stuart’s session will highlight ways of increasing understanding and will provide examples of how to address sustainability challenges businesses may be facing. Time from 2pm -3pm
The annual Gala Dinner will be taking place on the evening of Friday the 29th of June. The dinner will be held in the Grand Ballroom of the Novotel Amsterdam City Hotel where the Best New Product Showcase awards will be presented to its winners and runners up.
EFTTEX Official charity 2018
EFTTEX is happy to confirm the return of Peuterfonds Netherlands as its official charity for 2018. The Dutch non-profit foundation was the chosen charity in 2016 when the show last visited the Dutch capital. The foundation’s goal is to enrich the happiness of children with health problems by offering them a fantastic sport fishing experience. Groups of children are taken out for a day to let them enjoy and experience the pleasures of fishing. Each child is accompanied by a Peuterfonds-volunteer and each day is fully catered for whereby, at the end, every child receives a fishing rod and a participation medal. The Peuterfonds foundation relies completely on its volunteers and sponsors to make these days happen. To find out more about the official charity for 2018, visit www.peuterfonds.nl
Already, Indonesian tackle manufacturer PT Central Sarana Pancing will be organising and holding a raffle of its rods. All money raised will be going directly to the Peuterfonds Netherlands foundation.
To donate to this year’s charity please contact: firstname.lastname@example.org.
Things to see and do in Amsterdam
Amsterdam has an abundance of things to see and do whilst staying in the city with museums, quirky festivals, theatre, live music, laid-back bars and restaurants, there’s never a shortage of things to do in Amsterdam. Here are a couple of things to visit – Anne Frank’s House gives you the opportunity to Reflect on the atrocities committed against the Jewish people during World War II at the Prinsengracht house where Anne Frank and her family hid from the Nazis for two years in occupied Holland. This is where she wrote he famous diary.
Also worthy of a visit is The Van Gogh Museum in Amsterdam is one of the most popular museums in the world, attracting visitors from every corner of the globe. Naturally, this is in large part due to it housing the largest collection of works by Vincent van Gogh.
For many more ideas and information visit www.iamsterdam.com
Further General Information
Transport – The RAI is easily accessible being just 15 minutes away from Schiphol International Airport as well as having its own train station going by the same name, RAI. Amsterdam city centre is a short distance away by public transport as well as by car and the city’s tram and bus service stops right outside the RAI making it simple to get around. If you require a taxi to leave the RAI then this can be arranged by visiting the RAI service desk where they will be happy to help.
Metro / Bus – From the Amstel railway station you can reach the RAI via metro 51 or bus route 15. The Metro 51 also runs to Amsterdam Central Station
Tram – Tram Route 4 runs between the centre of Amsterdam Central and the RAI. This is a fast and efficient way of getting to the RAI where the tram stops opposite the RAI entrance.
Parking – There are underground parking facilities at the RAI in Car Park P2. Parking tickets must be bought on site while there is a three-day ticket option should you wish to leave your vehicle for longer.
Cash points – There are cash machines on site and can be found at two entrances (D and K) of the RAI building
Hotel Booking and Accommodation
This year EFTTEX are proud to partner once again with the RAI Amsterdam, Hotel Services. They are holding rooms at 2 to 4 star hotels in close proximity to the RAI’s Hall 1, where EFTTEX will be housed. If you can’t find what you need on their website they are always happy to discuss your needs. For more information visit www.rai.onpeak.com/e/EFTTEX18/
Key Locations at EFTTEX
Computer Hub – Stand B43
Best New Product Stand – Stand K01
Press Lounge – Stand K06
EFTTEX 2019 Stand Bookings – Stand H35
EFTTEX Organisers Office – Above Entrance K at registration
Catering – There will be a large selection of catering points providing hot and cold food and beverage options.
Internet – There will be free to use WIFI that will be available in Hall 1. This is a non-downloading service provided by EFTTEX whereby users will be able to check their email but will not enable downloading.
Network: EFTTEX 2018
Photography – No photography is permitted within the exhibition halls. Only press wearing black badge holders and yellow lanyards are permitted to do so. Exhibitors may take pictures of their own stands.