DQC International, owner of highly popular brands such as 13 Fishing, Evolve and No. 8 Tackle, is announcing the formation of Empire Bait Company in a new partnership with Ever Grass International, parent company of well-known lure brand Strike Pro. This collaboration is focused on delivering disruptive, high-quality, high-performance fishing lures to the North American market.
Ever Grass International produces the highest quality fishing lures on the planet. Their attention to detail, commitment to quality, and drive for excellence is second to none. With the masterful direction and expertise of Ever Grass founder and president Michael Tsai, Empire Bait Co. will manufacture the most advanced and highest quality products the North American market has ever seen. This combined with DQC’s ability tap into local knowledge, identify the trends, construct product roadmaps to meet unmet market demands, market, and establish a brand consumers identify with will result in nothing short of exceptional.
“We are very excited about our new partnership with Ever Grass,” said James Coble, CEO of DQC International. “This partnership will empower Empire Bait Company with the complimentary skills of two outstanding companies.”
Empire Bait Company will be launching their first product introductions into the North American market under the 13 Fishing brand and will be on display at ICAST 2018. This line of high-quality lures will feature exceptional finishes, components, and excel at meeting the demands of competitive anglers straight out of the box. Equipped with high-quality components, cutting edge materials, and incredible paint finishes, these lures leave nothing to be desired.