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Deeper Expanding Benelux Presence with New Partnership

Deeper is targeting further market penetration in the Netherlands, Belgium and Luxemburg through a new partnership with Spro.

Spro is the official distributor of Gamakatsu in Europe, and has also grown its own brands: Cresta, specialized in coarse fishing, and Strategy specialized in carp fishing.

And now Spro will be helping to bring quality castable sonars to retailers across these three markets. Deeper’s smart sonars connect with your smartphone to show you bottom depth, contour, vegetation and fish location. They now sell in more than 50 countries, with the company enjoying turnover of €9.3 million in 2017. And, despite having recently been named one of Europe’s fastest growing tech companies according to Deloitte, the company is pushing for further strong expansion in the region through its new partnership with Spro.

“In choosing our next steps in Benelux, we wanted to partner with a strong player in the market, whose commitment to excellence is as deep as our passion for providing the best tools to anglers,” explains Deeper’s CEO Aurelijus Liubinas.

Spro N.V. President Shigenobu Hakama comments: “Having the Deeper brand associated with Spro Predator, Strategy and Cresta will certainly result in an ever stronger force in the market, and perfectly fits the needs of Spro’s target groups”.

Spro’s focus on quality products, combined with Deeper’s ambition and innovation, will help to bring smart sonar fishing to a much larger audience. This is especially the case with Deeper’s brand new product, the Deeper START. This EFFTEX award winning product is the company’s lightest, simplest and most affordable fish finder ever, ideal for shore anglers who are new to fishing with a sonar.

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Author: Simon Calvert

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