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Daiwa youth programme gathers pace

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The plan of one of fishing tackle’s biggest brands to encourage more youngsters to take up and be passionate about fishing is continuing to grow.

Daiwa’s Young Fishing Club (DYFC) programme was out in full force at the recent Osaka Fishing Show in its native Japan, where hundreds of children attended and had the chance to sign up to the club for free.

DYFC offers kids a chance to experience friendly fishing tuition at special camps, as well as get Daiwa goodies and enjoy experiences like lure design and painting, which was happening at the Osaka show.

“The DYFC is growing at a rapid rate,” said Motohiko Obayashi, sales manager for Daiwa.

“The number of members stands at around 15,000, but just during the Yokohama Show we experienced nearly 1,000 children joining. Similar things should happen in Osaka. It is very important for the next generation to get enjoyment and excitement from fishing and that is what we aim for with DYFC.”

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Author: tackletradeworld

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