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Turrall, a prestige British company, is now distributing Cortland products in the UK and Ireland.

The deal seals a long-standing association between the companies that goes back over four decades. Turrall director Todd Marshman first met with Cortland president Leon Chandler in 1973. Over the 40-plus years since they have built a strong relationship.

Turrall sales director Simon Jefferies commented: “The new arrangement is a perfect fit for both companies. We already have an established relationship, there is absolute synergy in our respective portfolios and, crucially, we share a total commitment to quality above all else.

“The UK tackle trade has been plagued by discounting in recent years and we feel this is ultimately detrimental to the market. Our focus will be to work closely with quality retailers and to actively support those who share our philosophy of developing premium brands.”

Turrall managing director Dylan Ponisch was keen to stress that Turrall will commence work immediately.

“With the hugely exciting new products in the pipeline from Cortland, we fully intend to hit the ground running in bringing these to market.”

Author: tackletradeworld

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