the number one international fishing trade magazine.

STONFO’S PRESENTATION IS THE KEY
Oct27

STONFO’S PRESENTATION IS THE KEY

It’s the little things that can make all the difference to a day on the waterside, and Stonfo, the Italian innovator and manufacturer has plenty to offer. Its unique products span all of the angling disciplines. Pellets have revolutionised bottom fishing for carp and other species, but presentation has been the key to the most successful techniques.  TTW looks at some pellet fishing gizmos that Stonfo has made into essentials… Art....

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SPOTLIGHT ON… LUGGAGE
Oct26

SPOTLIGHT ON… LUGGAGE

One of the product categories that has evolved exponentially is that of luggage. Now a massive part of the tackle trade, and in much the same way as clothing, it has benefited from the technology that has come to bear on the materials used to manufacture luggage. TTW takes a closer look. Back in the day, the choice of fishing tackle luggage was restricted to rod holdalls and a few bags, with possibly a seatbox or two. There were...

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SAENGER: TANKED UP
Oct20

SAENGER: TANKED UP

Saenger’s new Anaconda Tank isn’t a vivarium, but is a luggage range that’s built around a simple concept – a 100 per cent waterproof base container. The brand-new Anaconda Tank collection offers all the modern carp hunter needs.  TTW checked it out… The Tank luggage range is built to last around super tough, shock-resistant cases made of waterproof, reinforced PVC. It’s not just that they’re 100 per cent functional, but because of...

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DISASTER RECOVERY PLAN: DOES YOURS INCLUDE MARKETING?
Oct19

DISASTER RECOVERY PLAN: DOES YOURS INCLUDE MARKETING?

With the clean-up operation going on in Florida and the Caribbean, Chris Leibbrandt considers the value of the Disaster Recovery Plan. How many businesses have one, and if they do, do they make marketing a priority? If the earth opened up and your factory were swallowed up, what would you set up in its place? This doomsday scenario is often considered in company Disaster Recovery Plans (DRP), but given the need to start again, would...

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THINKING BIG – PIKE MASTER LURES
Oct14

THINKING BIG – PIKE MASTER LURES

New advertiser Pike Master Lures could be a new brand to many, but the owner, Evert Oostdam, is a man with a vision for his distribution company, brands and pan-European competition event, the Predator Tour.  TTW find outs more… Owner of the Dutch distribution company Pike Master Lures, Evert Oostdam (above) was a professional special forces soldier when he participated in a fishing event in Sweden organised by the famous Dutch angler...

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ADVERTISING? WHAT’S THE POINT?
Oct13

ADVERTISING? WHAT’S THE POINT?

  This is the time of year when some hard selling by the manufacturers is being done to ensure that retailers get their orders finished before the competition swoops in and takes your share of the budget. It’s a time for sales conferences and both static and travelling trade shows. A lot of work, time and effort are invested into selling in, but what about selling out? I want to look at an issue that is perceived as inevitable...

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