the number one international fishing trade magazine.

DISASTER RECOVERY PLAN: DOES YOURS INCLUDE MARKETING?
Oct19

DISASTER RECOVERY PLAN: DOES YOURS INCLUDE MARKETING?

With the clean-up operation going on in Florida and the Caribbean, Chris Leibbrandt considers the value of the Disaster Recovery Plan. How many businesses have one, and if they do, do they make marketing a priority? If the earth opened up and your factory were swallowed up, what would you set up in its place? This doomsday scenario is often considered in company Disaster Recovery Plans (DRP), but given the need to start again, would...

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THINKING BIG – PIKE MASTER LURES
Oct14

THINKING BIG – PIKE MASTER LURES

New advertiser Pike Master Lures could be a new brand to many, but the owner, Evert Oostdam, is a man with a vision for his distribution company, brands and pan-European competition event, the Predator Tour.  TTW find outs more… Owner of the Dutch distribution company Pike Master Lures, Evert Oostdam (above) was a professional special forces soldier when he participated in a fishing event in Sweden organised by the famous Dutch angler...

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ADVERTISING? WHAT’S THE POINT?
Oct13

ADVERTISING? WHAT’S THE POINT?

  This is the time of year when some hard selling by the manufacturers is being done to ensure that retailers get their orders finished before the competition swoops in and takes your share of the budget. It’s a time for sales conferences and both static and travelling trade shows. A lot of work, time and effort are invested into selling in, but what about selling out? I want to look at an issue that is perceived as inevitable...

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EFTTEX –  CRUNCHING THE NUMBERS
Sep29

EFTTEX – CRUNCHING THE NUMBERS

EFTTA has published its annual report, with this year’s facts and figures about EFTTEX in Budapest. Being a dyed-in-the-wool marketing man, Chris Leibbrandt couldn’t help comparing them with the 2016 show in Amsterdam. Here’s what he found. Walking up to the conference centre buildings was perhaps a little disappointing. That feeling was exacerbated by the terrible taxi service and the sometimes ineffective management of that service....

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RIPPTON DRONING ON?
Sep28

RIPPTON DRONING ON?

When we think about drones, most of us would either conjure up a picture of a busy bee working hard for the hive or a fantastic piece of filming kit that brings us the superb, sweeping landscape shots on TV wildlife programmes.  TTW checked out Rippton’s Mobula drones and discovered there’s a lot more to it than that. Rippton is a joint Australian-Dutch venture with its products being assembled in China. It specialises in...

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2017 ONWARDS  AND UPWARDS
Sep22

2017 ONWARDS AND UPWARDS

There are not many reasons to celebrate 2008. Deep in the financial crisis, you had to be brave to start a new project. Nevertheless, the CGC Weihai Expo did just that and has defied the odds since day one. Years of continuous growth have put it in a position to have yet another a ‘vintage’ year. In 2008 times were hard in many economies across the world and the fishing tackle industry was no different. Many people would have thought...

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