the number one international fishing trade magazine.

SVENDSEN SPORT APPOINTS NEW CEO
Jul24

SVENDSEN SPORT APPOINTS NEW CEO

                      Eighteen months after the sale of the company to Maj Invest Equity, Svendsen Sport has appointed a new CEO, Hans Maasbøl. Lars Svendsen explains: “Having managed Svendsen Sport for nearly 40 years, it’s time for me to step down. “With new ownership and substantial growth over the last period, our company has never been in a stronger position. In 2016 we...

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International Fly Tackle Dealer Show Moving to Denver
Apr07

International Fly Tackle Dealer Show Moving to Denver

The world’s biggest industry fly fishing show is on the move following a decision to relocate the International Fly Tackle Dealer Show (IFTD).    

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New Management Structure for Zebco Europe
Apr03

New Management Structure for Zebco Europe

Zebco Europe has announced that its managing director, Peter Delwes, will be taking retirement before the end of the year.

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Old Ghost: the resurrection
Mar16

Old Ghost: the resurrection

After an initial assault on the European market that was blighted by supply issues and lack of uptake, things have been very quiet at Chinese bait producer Old Ghost for the last two years. However, a silent storm has been building at this forward-thinking company, and it is almost upon us.

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Savage Gear adds South Korea to distributor network
Mar14

Savage Gear adds South Korea to distributor network

Fast-growing predator fishing brand Savage Gear has added South Korea to its extensive sales network after agreeing a deal with a new partner in the Asian country.

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New fly fishing firm launched by Italian maestro
Mar13

New fly fishing firm launched by Italian maestro

With 52 years of experience as a top fly fishing casting instructor, journalist and product designer, Italian Antonio Pozzolini has a new brand to introduce to the industry, which he has high hopes for.

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