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Bumper attendance at revitalised Italian show

 

  • Show thrives under stewardship of new organisers.
  • Over 15,000 visitors attend the Vicenza-based event over three days.
  • More international feel with buyers from 14 countries in attendance.

pescare-show-2

Under new ownership and new organisation, Italy’s Pescare Show enjoyed a hugely successful edition at the end of February.

The show attracted more than 15,000 attendees over three days, a 15 per cent increase on the previous year, under the new stewardship of the Italian Exhibition Group Spa. It is only the third time the show has taken place independently (before it was run in conjunction with a hunting show) and the truly international audience proved its worth, with visitors from Japan, Portugal, France, Germany, United Kingdom, Norway, Sweden, Netherlands, Austria, Russia, Spain, Slovenia, Hungary and Cuba.

A winning choice was to provide a more spacious and refurbished exhibition floor. For the first time, Pescare Show has used Hall 7, which hosted the major Italian and international manufacturers and distributors, in addition to Halls 1, 2 and 6. Here, visitors had the opportunity to buy materials and equipment, watch and participate in practical demonstrations, as well as training and information events.

Corrado Facco, managing director of Italian Exhibition Group, said: “A company that until only two years ago was a trade show start-up, has now become a strong and indispensable business and information platform for businesses, buyers and fans of sportfishing. It’s a value chain that combines manufacturing, technology, design and lifestyle, which the Show has demonstrated to be able to develop even further. The success of this edition, also due to the participation of the leading trade associations, sports federations and fishing schools, encourages us to invest in new lines of development for Pescare Show 2018.”

This year's format was more focused on the active involvement of fishing enthusiasts: the part devoted to practical experiences was expanded with many demo areas, including in Hall 7 the scenic Acqua Demo, Europe's largest mobile aquarium, with a capacity of 22,400 litres of water. One of the most popular events was the Tashinari Namiki Show, offered by the world-famous Japanese fisher, face of major industry brands, exclusively to the visitors of the Vicenza event in the giant Acqua Demo.

The show provided many opportunities to test new equipment and techniques, meet international celebrity endorsers, and watch presentations describing and comparing all fishing techniques and categories, from spinning to fly fishing and match fishing, from carp fishing to sea fishing, surf casting and big-game fishing.

In particular, Hall 6, named Fly Fishing World, was entirely devoted to fly fishing, with the presence of the world's best artificial fly manufacturers, who enlivened the "Fishing Show Fly Tying Experience" with their live demonstrations. Another very popular attraction was the Competence Center, a fly-tying training and information area managed by The Fly Fishing Nation, an international network of specialists with more than 83,000 followers on Instagram.

pescare-show

PESCARE SHOW FACTS & FIGURES

  • 15,000 visitors
  • 15 per cent increase in attendance over 2015
  • 9,000 square metres of exhibition space

ITALIAN MARKET AT A GLANCE

  • 1,650,000 – estimated number of anglers
  • 25 to 54 years – age range of most anglers
  • 150 fishing tackle companies
  • 1,481 specialised stores in
  • €420 million – estimated annual revenue

 

Author: tackletradeworld

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