the number one international fishing trade magazine.

The Spirit of Zenaq
Jan21

The Spirit of Zenaq

Zenaq has been manufacturing fishing rods since 1960. With its focus producing top quality products, here’s its story. It was back in 1960 when 30 year old Kazuya Sasakura first founded the company Sasakura Mfg Co and started to manufacture bamboo fishing rods. Eleven years later in 1971 a new material, glass fibre, came along and totally changed the rod making industry. While bamboo had been the main material, it was regarded as very...

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The Savage Gear Highrider Kayak
Jan11

The Savage Gear Highrider Kayak

Savage Gear’s latest inflatable fishing vessel has it all. The Highrider is packed full of features to help you target heard-to-rewach species. TTW takes a deeper look … Savage Gear has brought to market some of the most innovative baits and accessories for the lure angler. It was only a few years ago, that the company started working towards creating innovative belly boats that could challenge the ordinary belly boat market with a...

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Mustad – Getting Jiggy with it
Jan08

Mustad – Getting Jiggy with it

World-famous Norwegian fishing tackle manufacturer, Mustad, releases its latest range of vertical jigs complete with its Ultrapoint Jigging Assist hooks. The art of Vertical Jigging, Asian Jigging, High-Speed Jigging – however it’s known – has been and still will be responsible for many fish captures for anglers using the technique. The style itself involves lowering a dedicated jig from the side of a boat to the required depth which...

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Pure Fishing Appoints Harlan M. Kent as Chief Executive Officer
Jan07

Pure Fishing Appoints Harlan M. Kent as Chief Executive Officer

In conjunction with the acquisition of the business by Sycamore Partners, Pure Fishing is pleased to announce the appointment of Harlan M. Kent as Chief Executive Officer, effective immediately. Mr. Kent succeeds Neil Eibeler, who has stepped down from the business. Mr. Kent comes to Pure Fishing with over 30 years of experience working with and leading some very recognizable brands including Performance Sports Group, Totes Isotoner,...

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AFFTA 2019 Dealer Summit
Jan07

AFFTA 2019 Dealer Summit

The American Fly Fishing Trade Association’s popular industry business development event heads to Austin, Texas in 2019. The American Fly Fishing Trade Association (AFFTA) will be hosting its annual Dealer Summit from March 19th to 22nd 2019, where dealers will be able to attend seminars and roundtable discussions led by some of the best marketing, retail and business strategy minds in the industry. This marks the fifth year of fly...

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